Sales Desk Coordinator

Location: Croydon

Salary: £30,000 per annum + Commission

Reports to: Supply Chain Manager / Sales Manager

Key Relationships: Marketing & Sales, Production, Planning, Logistics

Role Purpose

The Sales Desk Coordinator is the commercial heart of Cathay’s UK operations. You will be responsible for managing the end-to-end customer journey for a dedicated segment—from the initial inquiry and quoting stage through to order fulfillment and after-sales support.

Unlike a traditional administrative role, you will act as a proactive commercial partner, identifying sales opportunities, providing technical quotes, and maintaining strong relationships with global clients.

Key Responsibilities

1. Proactive Sales & Commercial Support

Quoting & Opportunity Management: Act as the primary point of contact for incoming inquiries; prepare and follow up on commercial quotes, negotiate prices within set margins, and establish discount structures/commissions.

Relationship Management: Maintain and expand existing customer relationships through regular contact, ensuring the company remains the preferred supplier.

Sales Process Integration: Support Sales Managers by identifying market trends, gathering competitor info, and providing data-driven insights from the CRM system.

Sample Management: Manage the dispatch and follow-up of product samples to convert leads into orders.

2. End-to-End Order Management

Order Processing: Accurately enter and manage customer orders in the ERP system, ensuring all terms (pricing, delivery dates, and credit status) are verified.

Global Logistics: Coordinate international shipments, including calculating transport rates, determining transit times, and managing complex export documentation such as Pro-forma invoices and L/Cs.

Supply Chain Liaison: Work closely with Production, Planning, and the Cutting department to ensure orders are manufactured and shipped according to customer requirements.

3. Customer Excellence & Issue Resolution

Status Communication: Proactively update customers on order status, potential delays, or stock availability.

Complaint Handling: Register and resolve logistical or product complaints within 2 working days, coordinating with Quality Control (QC) and Finance to issue credit notes where necessary.

Data Integrity: Maintain precise customer records in CRM/ERP systems, including price agreements and specific customer requirements.

Skills & Requirements

Communication: Proactive communication and advanced problem-solving skills.

Technical Proficiency: High-level competency in ERP systems (e.g., SAP, Oracle, Sage) for order processing and CRM software for pipeline management.

Logistics Knowledge: A strong understanding of Incoterms, export documentation, and global logistics procedures.

Analytical Mindset: Skilled at interpreting sales data and market trends to provide actionable insights.

Key Objectives

Drive Revenue: Convert inquiries into orders through rapid quoting, proactive follow-up, and strategic relationship management.

Operational Excellence: Execute the full supply chain cycle by ensuring accurate ERP entry and aligning production with customer timelines.

Customer Satisfaction: Maximize satisfaction through proactive and transparent status communication.