Sales Development Associate- Bókun

About Tripadvisor

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.

Company: Bókun, A Tripadvisor Company

Location: UK (Hybrid - Commutable to Oxford or London)

Contract: 6-Month Fixed-Term (Performance-based extension and growth path)

Compensation: Competitive Base Salary + Quarterly Sales Incentive Plan

About Bókun

Bókun is the leading reservation system and marketing platform for the global tours and activities industry. Founded in Iceland and now a fast-growing subsidiary of Tripadvisor Inc., we offer the best of both worlds: the high-energy pace and innovation of a startup with the stable backing of the world’s largest travel guidance platform.

We are looking for a motivated and enthusiastic Sales Development Associate to join our team. This is not a typical cold-calling role; it is a consultative position designed for those who want to master the art of SaaS sales by working with a high percentage of warm and qualified leads.

While this role begins as a 6-month fixed-term contract, we view it as the perfect "foot in the door" opportunity. For a high-performer, this is a proving ground to demonstrate your ability to grow and potentially take advantage of future openings and long-term career paths within Bókun and the wider Tripadvisor ecosystem.

What You Will Do

• Consultative Outreach: Conduct high-volume engagement with prospective customers who have already shown interest in our platform, moving beyond scripts to have meaningful business conversations.


• Value Positioning: Clearly articulate the Bókun value proposition, identifying an operator’s pain points and demonstrating how our suite of tools (Reservation systems, Channel Managers, and Websites) can grow their revenue.


• Business Discovery: Act as a brand ambassador for both Bókun and Tripadvisor, utilizing a consultative approach to identify business needs and solve real-world challenges for tour providers.


• Pipeline Management: Manage your activity and lead progression within Salesforce, ensuring every opportunity is nurtured and moved through the funnel with precision to meet key performance indicators (KPIs).


• Collaborative Growth: Work closely with our Account Executives and Support teams to ensure a seamless transition as high-quality opportunities convert into long-term partners.

What You Will Bring to the Team

• Communication Mastery: Excellent written and oral communication skills, with the ability to build rapport quickly, tell a compelling story, and handle objections with curiosity and resilience.


• Sales DNA: A results-driven, execution-focused mindset with a strong desire to exceed targets in a fast-paced environment.


• Consultative Mindset: A focus on building effective client relationships through positive communication, honesty, and a genuine interest in helping small businesses thrive.


• Technical Aptitude: Comfortable with technical interactions, including co-browsing with customers online to navigate our software and conduct product demos.


• Growth Mindset: A proactive self-starter who is coachable, open to feedback, and views this initial contract as a launchpad for a professional sales career.


• Experience: Prior experience in customer-facing roles (Hospitality, Customer Service, or Retail) is advantageous; a strong interest in travel-tech or SaaS sales is essential.


• Bonus: Familiarity with Italian, Spanish, French, or other European languages is a significant plus.

If you are proactive, motivated, and eager to prove your ability in a team-oriented and entrepreneurial environment, then this is the perfect role for you. At Bókun, we value and nurture emerging talent, offering a culture that rewards those who take ownership of their results. Join a global team of professionals who are passionate about the future of travel. This is not just a job, but a career opportunity with significant potential for growth based on your results.

What We Offer 

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses


• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.


• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.


• Donation matching. Give back? Give more! We match qualifying charitable donations annually.


• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.


• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.


• Travel perks. We believe that travel is employee development, so we provide discounts and more.


• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.


• Health benefits. We offer great coverage and competitive premiums.


• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

Our Cultural Pillars:

Traveler first

We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. 

Execution is our edge

We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. 

We succeed together

The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected].

If you have any additional questions about careers at Tripadvisor you can email us at [email protected]. We have all the answers!

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