Sales Development (Lead Gen and Telemarketing)

Job Purpose Summary

To drive new business into new customers in London B2B Sales team. Your focus will be on driving sales and developing new business within the enterprise team targeting new customers.

The candidate will be focused on achieving KPI’s set in line with the Vendor and Company’s business strategy and be committed to continuous professional development, to promote and present the key features of the vendor to our customers.

A key part of the role will be engaging and promoting the Vendor with our existing and potential new customers by many means of communication including face to face meetings telephone, social media, email, video conference and more.

Role Responsibilities

• Ensure that CRM is up to date for all communications in relation to your account base and all business opportunities. This includes profiling your customers and developing an awareness of their business structure, key contacts and target markets.


• To pro-actively seek new business (White Space) by prospecting existing customers and new customers.


• Identify and research target accounts using tools like LinkedIn, CRM data, and industry resources.


• Execute high-volume outbound outreach through email, phone, and social channels.


• Personalize messaging to engage prospects and spark meaningful conversations.


• Conduct discovery calls to understand prospect needs, challenges, and buying intent.


• Schedule meetings or demos for Vendors.


• Maintain high levels of customer service ensuring that CMS remains a valued and key supplier. Always act as an ambassador and representative of CMS Distribution to ensure a professional image for the Company. Actively contribute and act as a role model to the CMS values.

Additional Responsibilities

Skills & Personal Attributes

• Minimum 2 years’ experience in sales.


• Experience at vendor, reseller, or distributor


• Excellent communication skills – ability to communicate eloquently in both written and verbal formats, both face-to-face and remotely


• Ability to handle high-volume outreach with resilience and consistency.


• Mature, responsible, and professional attitude to work.


• Ability to work effectively with people from a variety of different functional areas: Operations, Marketing, Sales, Support, etc.


• Outstanding organisational skills and ability to manage own time effectively.


• Proactive work style: ability to take initiative and work well within a busy vibrant sales environment.


• Has commercial and business awareness with a good level of negotiation and influencing skills.


• Proficient user of the Microsoft Office suite, particularly Word, Excel, Teams and Outlook

Key Traits