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Sales Development Representative

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Job Description - Sales Development Representative

Sales Development Rep
London (Hybrid or Office-Based)
£28,000 – £33,000 Commission
Full-Time, Permanent

Are you a tenacious, results-driven sales professional who thrives on opening doors and creating opportunities?
Our client, a leading promotional products business, is looking for a Sales Executive to join their high-energy team in London. This is a vital role focused on booking qualified appointments for the field sales team, perfect for someone who lives and breathes outbound sales and has a hunter mentality.

The Role:

You will be responsible for identifying, contacting, and engaging potential clients across various sectors, introducing them to the company’s offering, and securing meetings for the Business Development Managers. This is not a passive role—you will be expected to prospect consistently, build relationships, and uncover genuine sales opportunities.

  • Proactively source and generate new business leads through outbound calls, LinkedIn outreach, email campaigns, and prospecting tools
  • Book qualified appointments for the field sales team across a range of industries
  • Follow up on warm leads, marketing campaigns, and lapsed accounts
  • Research and target key decision-makers in marketing, procurement, and HR
  • Work towards weekly KPIs and monthly appointment/lead targets
  • Update CRM with accurate, up-to-date client and prospect information
  • Collaborate closely with the field sales team to ensure a smooth handover and consistent client experience


The candidate

  • Proven experience in B2B sales, telesales, lead generation or appointment setting
  • Hunter mindset – proactive, persistent, and motivated by targets
  • Excellent communication skills – confident and engaging on the phone and via email
  • Ability to quickly build rapport and handle objections with professionalism
  • Organised, resilient, and self-motivated
  • Experience in the promotional products industry is a bonus but not essential
  • Uncapped commission
  • Clear progression path into field sales or account management
  • Fun, supportive and fast-paced team culture
  • Regular team incentives and company events
  • Hybrid working options (once trained)


If you're a go-getter who knows how to get in front of decision-makers and thrives in a sales-focused role, this could be the perfect next step in your career.

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