Sales Development Representative

Hi 👋 we’re Genio. We create beautifully simple learning tools that boost knowledge, skills, and confidence.

• We’re a SaaS scale up and one of the fastest growing tech companies in the North. 


• There’s 100+ of us around the UK with our HQ in Leeds. 


• Our software is award-winning and used by 100,000s of students at over 800 universities & colleges worldwide. 


• We’re growing so we can achieve our mission to support 1 million students to become better learners by 2030. 

🚀 The role of Sales Development Representative: 

The Sales Development Representative (SDR) role is a springboard for ambitious, commercially-minded individuals. As a critical member of our B2B sales team, you'll be the first point of contact for potential customers, acting as a vital Genio ambassador. 

You'll leverage your positive attitude, communication skills, and deep understanding of customer needs to identify leads, establish conversations, qualify and nurture them, ultimately helping to solve problems and accelerate our growth.

👥 Meet the team: 

The Genio Sales team is made up of three areas that work seamlessly together: Our Account Executive Team, our Account Management team, and our Sales Development Representative team. Consisting of four Sales Development Representatives and one Senior Sales Development Representative (Liv, the line manager for this role!), together, our team focuses on North American Higher Educational sales, led by our Sales Manager.

A word from Izzy; our Sales Manager:

Our team culture is characterised by a strong sense of support and trust, where members are adaptable, knowledgeable, and resilient. 

We prioritise helping each other and building genuine relationships with both colleagues and customers, fostering an environment where everyone is willing to take accountability and go above and beyond. Humour, kindness, and openness are integral to our interactions, making our team dynamic and enjoyable.

💪 What you’ll be doing: 

• Prospecting: You'll be finding high-quality leads, utilising various techniques like cold calling, email outreach, and social selling to connect with our ideal customers.


• Qualification: You'll understand potential customers' needs and challenges, ensuring Genio would be a good support for their students. This involves conducting discovery calls, asking questions that align with the MEDDPICC sales method, and gathering information on market trends and news. 


• Relationship Building: You'll build rapport with disability services professionals, becoming a trusted advisor and generating excitement about Genio.


• Pipeline: You'll progress qualified leads through the sales funnel, scheduling demos with Account Executives and ensuring a smooth handoff.


• Data: You'll leverage data and analytics to track your progress, measure success, and continually refine your approach.


• Collaboration: Throughout this process, you'll collaborate closely with the Sales Development Representatives, Account Executives, and the Demand Marketing team. This collaboration will involve identifying strategic targets for outreach and developing targeted prospecting sequences.

Your first 3 months 

🤝 Week 1-2: Getting to grips with Genio, the market and our systems and processes. Introductions to your immediate SDR team and the wider sales and marketing teams.

📞 Week 2-4: You will have begun making your first calls and emails to prospects, getting to learn about the market from the market, and you will be making that unforgettable first booking!

📈 Month 1-2: You will be increasing your knowledge and confidence within the market through call role plays, team call feedback session and sales training. You will also begin to start writing your own email sequences. You’ll have a good understanding of the CRM, and you’ll be on your way to hitting target. 

💲 Month 2-3: You will continue to develop your knowledge and skills, building on the training you have received in the first two months. You will prospect your own leads and run your own email campaigns that will contribute to you hitting or surpassing your monthly target! 

👋 About you: 

Essential:

• Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence.


• Self-motivated with a diligent work ethic and excellent organisational skills.


• Ability to work independently as well as part of a team in a fast-paced environment.


• 1+ years of sales or customer service experience. 


• A passion and focus for sales and a drive to succeed.

Bonus / Nice to have: 

• Experience in our SaaS/EdTech (or a similar B2B space)


• Familiarity with Hubspot CRM 

💰 Salary and benefits:

£25,000-£28,000 dependent upon experience (OTE up to £33,000 with uncapped earning potential) 

🏖️ 33 days annual leave (Inclusive of bank holidays)

🎄 3 gifted days off at Christmas

🎓 Generous individual learning and training allowance 

👤 Hands on Sales training delivered by our in-house experts

⌚ Truly flexible hours to suit when you work best 

💻 Full home working set up and beautiful collaborative office space 

🚗 Free Leeds City Centre office parking

🌴 Nomad working policy with family travel insurance 

🍼 Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

🤍 Health cash plan (from glasses to massages) 

💸 6% employer pension contribution

📍 Location: 

We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. Our preference for this role is hybrid working, however we may be able to support remote working within the UK, if you live more than 50 miles from the office. 

We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to [email protected] 

💡 What to expect next: 

We’ll review your application and provide a response within 1 week. Even if it’s not the news you’d hoped for, we appreciate it’s good to know either way. 

If we invite you to meet with us for interview, here’s an overview of what the process will look like: 

1. Screening interview with someone in our Recruitment team (30 minutes).


2. First stage interview with Olivia (Senior Sales Development Representative) and another Genio colleague (1 hour).


3. Final stage interview which includes a 1 hour culture and values interview, plus a 30 minute task. You will be meeting with Izzy and Liv.

Ahead of your interview you will receive a confirmation email outlining who you’ll be meeting and when, anything you’ll need to prepare in advance and any resources we think you might find helpful. 

👀 Interested in learning more about a career at Genio? 

Here are a few further resources:

About Genio

Working at Genio Blog

The Genio Study Tools

💌 Not quite the right role for you however you’d love to be a part of Genio’s journey? 

Let’s connect! Reach out to [email protected] and we’ll add you to our network, to keep you updated with any future opportunities we think you might be interested in.

🤝 Our Commitment to Equality

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships, trade union membership, and caring responsibilities.

📄 Applicant Privacy Notice 

We think it’s important that you understand how we use and handle your personal information, so here’s a link to our privacy notice. By submitting your application, you’re confirming that you’ve read and understood this notice.