Sales Development Representative

CARMA is a globally-trusted media intelligence leader with decades of experience helping PR and communications professionals monitor what matters, measure what’s meaningful, and demonstrate the value of their work. We combine cutting-edge technology, including AI-enabled media monitoring across print, online, broadcast, and social channels in 100+ languages - with deep human expertise to deliver actionable insights that inform strategy and drive business-critical decisions. With a diverse global team supporting thousands of organisations worldwide, CARMA empowers partners to turn complex media data into clarity and context, elevate the impact of earned media, and deepen the understanding of stakeholder influence across markets.

Role Overview

As a Sales Development Representative (SDR) at CARMA UK, you will be at the forefront of our new business initiatives and play a crucial role in driving growth. You will leverage your persuasive communication skills and passion for media intelligence to identify and develop new business opportunities by connecting with potential clients. This position is ideal for individuals who are eager to kick-start their sales career in a dynamic and fast-paced environment.

In this role, you will engage with prospective clients, conduct outreach, qualify leads, and schedule meetings for the sales team. You will also gain valuable insights into the sales process and contribute to the execution of CARMA’s growth strategy.

Responsibilities

Lead Generation & Prospecting

• Research and identify mid-market to enterprise organisations online using targeted tools and channels.

• Obtain key PR and Communications stakeholder contact details to develop new leads across the UK, Europe, and the USA.

• Generate qualified leads and schedule meetings for the Commercial Team.

• Collaborate with Consultants and Account Managers to multi-thread leads and foster engagement with multiple stakeholders.

• Maintain accurate and up-to-date data in the company CRM system.

• Outreach to prospects via email, phone, LinkedIn, and industry events to establish relationships and schedule discovery calls.

• Work closely with the Marketing Team and external PR agencies to support lead generation campaigns and marketing initiatives.

• Share updates with potential clients on CARMA’s new products, services, and developments.

• Once qualified, hand over leads to Business Development Managers and Consultants for further development and conversion.

• Collect and clearly communicate relevant data and insights about prospects to internal stakeholders.

Reporting

• Prepare and deliver accurate and timely progress reports.

• Maintain comprehensive records of leads, contacts, opportunities, proposals, and revenue using the CRM.

Product Knowledge

• Develop a thorough understanding of CARMA’s platform, products, and services.

• Articulate the benefits and unique value of CARMA’s offerings to PR and Communications clients confidently.

• Experience: Previous exposure to sales, telemarketing, or customer service is preferred but not mandatory
• Skills: Excellent verbal and written communication skills, with the ability to engage and persuade stakeholders effectively
• Proficiency in using CRM systems and other sales tools is a plus
• Strong organizational skills and the ability to manage multiple tasks
• A proactive attitude, self-motivation, and a passion for achieving targets
• Team player with the ability to work collaboratively in a fast-paced environment
• Languages: Fluent in English; proficiency in additional languages is an advantage