Sales Development Representative

We are seeking a motivated and energetic Sales Development Representative (SDR) to join our dynamic sales team. As an SDR, you will be the first point of contact for potential clients in EMEA, playing a crucial role in generating and qualifying leads for our sales pipeline. The right candidate will be a self-starter who can stay focused on their priorities while working within a highly collaborative team, and who is willing to be creative and think outside the box to achieve the broader team and company goals. This is an excellent opportunity for individuals seeking to launch their sales careers and make a meaningful impact in the EdTech industry.

KEY RESPONSIBILITIES

• Initiate contact with potential customer schools through cold-calling, outreach, and responding to inbound leads


• Educate leads on the value of Faria’s suite of products and nurture them until they are qualified and ready to talk with a Schools Consultant


• Schedule meetings and introduce leads to their new point of contact


• Support the Sales team with pre-conference outreach (calls and email)


• Work closely with Marketing and follow up with prospects on marketing campaigns


• Persistent drive to call and email schools each day


• Maintain detailed documentation of leads and contribute to improving data accuracy in Salesforce CRM

Good practice, over the course of a normal week, you would have:

• Researched prospects


• Sent up to 100 prospecting emails.


• Had at least 20 phone conversations with stakeholders.


• Updated the CRM


• Collaborated with sales teams on their sales plan for the region


• Requirements

Success Metrics

• Lead Generation Metrics: number of leads generated; number of qualified leads


• Outreach and Engagement Metrics: number of outreach activities; response rate; meeting booked


• Conversion Metrics: LTO conversion rate; LTC conversion rate

Requirements

What are we looking for?

• 1+ years of experience in sales, marketing, or telemarketing  


• Experienced with and excited to do a high volume of cold outreach 


• Proven track record of building rapport with prospects, pinpointing customer needs, and articulating the value of a product/service 


• Strong written and oral English communication skills with careful attention to detail.


• Interest in EdTech and desire to make life better for students and schools.


• Eagerness, competitive attitude, & ambition to achieve.


• Demonstrated competence / Self-learning.

Future Milestones

• Identify and resolve problems in a timely manner - gather and analyse information; develop alternative solutions; know when to escalate complex situations to a Manager.


• Synthesise complex or diverse information - collect and research data; use intuition and experience to complement data.


• Balance team and individual responsibilities - support everyone’s efforts to succeed.


• Understand business implications of decisions - display orientation toward profitability; demonstrate knowledge of market and competition; align work with strategic goals.


• Demonstrate independence and reliability - respond to management direction; take responsibility for own actions; commit to getting the job done; report activities, campaign statuses. and leads; resolve questions through correct channels with urgency; post clear written notes according to company templates and standards. 

DISCRIMINATION DECLARATION

All qualified applicants will receive consideration for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex.

Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.

Benefits

• Competitive salary plus eligibility for a discretionary bonus.

• Monthly Health & Wellness Allowance.


• Office lunch & team socials.


• Professional Development Budget.


• Regular performance reviews

ABOUT FARIA EDUCATION GROUP

For over 15 years, Faria Education Group has deeply understood the needs of schools, leveraging extensive experience in education. Our dedication to reaching every learner and inspiring every educator has supported over 10,000 schools and 4 million students across 155 countries. We are committed to driving transformative experiences for learners, educators, and families globally.

Our integrated SaaS solutions suite supports all aspects of curriculum management (Atlas), teaching and learning (ManageBac), admissions (OpenApply), and school-to-home communications (SchoolsBuddy). With an unwavering commitment to innovation, our technology meets rigorous data protection and security standards, ensuring first-class training and support.

Through our innovative online schools (Pamoja and Wolsey Hall), we provide comprehensive educational experiences with IB Diploma and Cambridge online courses, delivering high-quality education to schools and homes worldwide.

Join us in our commitment to transforming education and empowering communities worldwide.

https://www.faria.org/careers