Sales Development Representative

Agriconnect is the largest multi-platform agricultural information business in the UK. Our brands reach deeply into all the major agricultural sectors – arable, dairy, livestock, agricultural machinery, finance, and equipment. We take a farmer-centric approach to media. Agriconnect is a part of the Arc network.

Arc is a B2B events, data, and media platform, backed by investment funds managed by EagleTree Capital. Founded to redefine business networking, Arc organises over 150 events a year and operates critical content platforms in HR technology, agriculture and food, financial services and investing and education technology. Arc has over 350 talented colleagues located in the U.S, U.K, Netherlands, and Singapore who focus on seeking out new ways to connect communities, wherever, whenever, or however people need to come together to grow their businesses. For more information, visit www.arc-network.com or find Arc on LinkedIn.

Job title: Sales Development Representative (SDR)

Type of employment: Full-Time/Permanent

Working Pattern: Hybrid - London 

Role Overview

We are looking for an enthusiastic and motivated Sales Development Representative (SDR) to join our sales team working across Land Leisure & Tourism and Farm Business Innovation.

This is an ideal opportunity for someone looking to build a career in sales. You will focus on generating new business opportunities through outbound activity including phone calls, emails and LinkedIn outreach. Your main goal will be to identify and qualify potential exhibitors and sponsors, then pass high-quality leads to the wider sales team.

Reporting to the Head of Sales, you will play an important role in supporting the growth of our events portfolio while developing valuable sales skills in a fast-paced commercial environment.

Key Responsibilities

• Make outbound calls and emails to prospective exhibitors and sponsors


• Generate and qualify new business leads for the sales team


• Research companies and identify potential commercial opportunities


• Build and maintain a pipeline of prospects using the CRM system


• Book meetings and appointments for senior sales team members


• Follow up inbound enquiries and marketing leads


• Support exhibitor retention through regular communication and relationship building


• Keep CRM records accurate and up to date


• Work closely with marketing and operations teams to support campaign activity and exhibitor delivery


• Attend industry events when required to support lead generation and networking

Skills & Experience

• Confident communicator with a professional and friendly phone manner


• Comfortable making high volumes of outbound calls


• Positive, resilient and self-motivated attitude


• Strong organisational skills and attention to detail


• Eager to learn and develop a career in sales


• Strong appetite to work towards targets and KPIs


• Team player with a collaborative approach


• Basic knowledge of Microsoft Office and willingness to learn CRM systems


• Previous customer service, telesales or sales experience is desirable but not essential


• Interest in events, media or agriculture is a bonus


• Target driven individual


• Growth mindset


• Self-motivated

We also offer a range of benefits including:

• 25 days annual leave increasing to 27 after two years


• An extra day off on your birthday


• Matched pension contributions up to 6%


• Employee Life Assurance x4 basic annual salary


• Employee assistance programme


• Employee Discount site

All souls are welcome 

As an equal opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents.

We value everyone as an individual. We recognise that everyone is different and have created a work environment where we treat everyone fairly and in a consistent way and promote a culture of respect and dignity, to create a company that’s the right fit for every person inside of it.

We are excited by the incredible potential of AI and the innovative ways it can enhance the way we work. However, in our hiring process, we aim to get to know you. To stand out to our hiring managers, we encourage you to let your personality shine through, rather than relying on an AI-generated application.

 You are welcome to use AI as a writing assistant to help structure and articulate your thoughts. Please do not use it to generate fictional skills or experiences. Using AI responsibly can support your application, but your application must ultimately represent you.