Sales Director

Sales Director

Location: Chorley (Hybrid with flexibility – ideally 3 days office based and 2 wfh)
Salary: £90,000 + MANY Benefits including 28 days annual leave plus 8 days bank holidays
Reports To: CEO

Lead the Charge. Shape the Future.

Are you a strategic sales leader with a sharp commercial edge and a passion for technology? We’re looking for an ambitious, experienced Sales Director to take the reins of a fast-paced, growth-focused Managed Services Provider (MSP). This isn’t just a sales role—it’s a chance to shape vision, drive performance, and play a key role in scaling a business that’s primed for serious expansion.

You'll be the driving force behind sales strategy, performance, and revenue growth across a diverse portfolio of public and private sector clients. You’ll lead a talented tam of 5 consisting of sales and account management, you will empower them to thrive, and personally drive key deals to completion. If you’re as comfortable in the boardroom as you are in front of clients—this role is calling your name.

What You’ll Be Doing

Strategic Leadership

• Own and deliver the company’s sales vision and growth strategy
• Personally drive and close high-value opportunities and key deals
• Align the sales function with broader business goals and ambitions

Business Development & Growth

• Lead new business acquisition across cloud services, managed IT, cybersecurity, and infrastructure support
• Represent the business in high-stakes meetings, proposals, and negotiations
• Stay ahead of market trends to unlock new commercial opportunities

Client Engagement

• Cultivate deep, trusted relationships with key accounts
• Lead Quarterly Business Reviews and ensure exceptional client satisfaction
• Act as the strategic advisor for customers on cloud, cybersecurity, and IT transformation

Sales Team Development

• Recruit, coach, and grow a high-performance sales team
• Embed a culture of continuous learning, ownership, and success
• Deliver hands-on support through deal coaching and team mentoring

Commercial Performance & Forecasting

• Set sales targets, manage pipeline forecasting, and ensure consistent revenue delivery
• Structure profitable deals and manage commercial negotiations with finesse
• Provide regular insight and reporting to the executive team

Cross-Functional Collaboration

• Work hand-in-hand with marketing, service delivery, and finance to ensure a smooth customer journey
• Champion CRM best practices and data-driven decision-making
• Help position the business as a thought leader in IT Managed Services

What We’re Looking For

Non-Negotiables to be considered for this role:

• Proven MSP industry experience in a senior sales or leadership role
• Track record of consultative selling and solution-based sales—not just pushing products
• Experience in both new business development and account growth
• Located within commutable distance to Chorley, and open to being in the office up to 5 days per week if required

You’ll Also Need:

• Minimum 5 years in senior sales leadership in IT services
• Deep understanding of B2B sales cycles, procurement, and high-value deal closing
• Confidence in engaging with technical stakeholders and C-level executives
• Knowledge of cloud platforms (Microsoft Azure, AVD), cybersecurity (EDR, SOC, SIEM), and MSP service models
• Commercially astute, highly accountable, and results-driven

Nice to Have

• Degree or equivalent in Business, IT, or related field
• Formal sales training (e.g. Sandler, SPIN, Miller Heiman)
• Familiarity with ITIL or other service delivery frameworks

Why This Role, Why Now?

This is a rare opportunity to join a business with momentum, ambition, and an appetite for innovation. You’ll be working alongside a driven leadership team that values autonomy, creativity, and results. Your voice will matter, your ideas will be actioned, and your success will shape the company’s next chapter.

If you’re a confident leader who thrives in fast-paced, tech-forward environments and you're hungry for a role with genuine influence and impact—let’s talk.

Please do NOT delay, get in touch with your up-to-date CV, notice period e-mail and if you do require more information please do not hesitate to call me confidentially on .