Sales Director

Sales Director
Hybrid (London) | Full-time

A premium, design-led food & beverage brand is seeking a Sales Director to lead and scale its sales function across wholesale, retail, hospitality, and direct-to-consumer channels.

Reporting directly to the CEO, this is a hands-on leadership role for a commercially driven operator who can define sales strategy, close strategic accounts, and build scalable sales processes as the business expands in the UK and internationally.

What you will do

• Own and execute sales strategy across all channels

• Win and grow key wholesale, retail, and hospitality partnerships

• Lead pricing, proposals, forecasting, and pipeline management

• Work closely with supply chain and marketing to support sustainable   growth

• Represent the brand at key industry events and tastings

About you

• 5+ years of experience in a senior sales or commercial leadership role

• Proven success within FMCG, food & beverage, wellness, or premium consumer brands

• Strategic thinker with a hands-on, founder-friendly mindset

• Strong negotiator and relationship builder

• Passion for high-quality products and brand-led growth

Package

• £65k–£75k base + commission + performance bonus

• Hybrid working and flexible setup

• Product allowance and staff discounts

Healthcare

Bonus

Pension