Sales Director

Specialist subcontractor | Hertfordshire | Permanent, Full Time

Salary: £100,000 to £120,000 per annum

OTE: Up to £45,000 (based on 2023 to 2025 figures)

Location: Hertfordshire (on-site, full time, 37.5 hours per week)

The Opportunity

A UK market leading, design led, specialist subcontractor is looking for a Sales Director to join its senior leadership team and lead the commercial function through a significant phase of growth and transformation.

This is a business with over 60 years of heritage, now employee-owned, working on some of the most architecturally significant and historically protected buildings in the country. Its products, its people and its purpose are genuinely distinctive. So is the opportunity.

This is not a role for someone who wants to maintain an existing position. It is for a commercially sharp, values-led sales leader who wants to transform a sales function and make a visible, lasting impact.

About the Business

Founded in 1966, the business has grown from its origins in acoustic insulation to become the UK's leading specialist in their field. It designs, manufactures and installs its own products, working closely with architects, conservation officers, acousticians, heritage advisers, energy consultants and security specialists.

The business transitioned to an Employee Ownership Trust in recent years, which is central to how it operates. Decisions are made collaboratively. People are treated fairly. And the culture genuinely reflects the values the business publishes. This is a board that leads with integrity and expects the same of everyone around the table.

The Role

Reporting to the Managing Director, the Sales Director will take full ownership of the commercial function including strategy, team leadership, pipeline development, CRM implementation and performance.

Strategic Leadership

Develop and execute a board-aligned commercial growth strategy
Translate business goals into clear sales targets, tactical plans and measurable milestones
Identify and activate new market opportunities across heritage, healthcare, commercial offices, education and the public sector
Monitor market trends, competitor activity and customer insight to continuously refine strategy

Team Development and Change Management

Lead, inspire and develop the Technical Sales Consultants team with clarity and accountability from day one
Shift the team's focus from inbound enquiry management to proactive, structured business development
Embed a strong coaching culture with honest performance conversations and clear role ownership
Champion and lead the introduction of a new CRM system, driving adoption and data discipline across the team

Business Development and Client Management

Personally drive high-profile networking and sector engagement across target markets
Build and maintain strategic relationships with architects, main contractors, FM teams and heritage advisors
Increase specification pull-through, repeat business and new sector revenue
Be personally involved in converting high-value, complex projects

Commercial Performance

Implement robust KPIs, sales processes and performance reporting
Deliver accurate, evidence-based forecasting and disciplined opportunity qualification
Build pricing frameworks that reflect performance, compliance, heritage sensitivity and long-term value
Lead commercial negotiations on complex projects covering payment terms, scope, change control and risk

Cross-Functional Collaboration

Work closely with marketing, operations, production and technical teams
Represent the sales function at board level with clarity and commercial credibility
Representing the company at high profile events, delivering talks and presentations,

About You

Essential

Director or senior sales leadership experience with a clear track record of transforming teams and culture
Background in construction product sales, engineered building systems or other technically complex, specification-led B2B environments. Relevant experience from adjacent sectors will also be considered
Demonstrated success in driving revenue growth, expanding into new sectors and leading teams through change
Strong commercial acumen including pricing strategy, complex negotiation, opportunity qualification and forecasting
Advanced CRM user with the ability to use data and sales technology as strategic levers
Excellent communication and stakeholder management skills across technical and non-technical audiences
Degree in Business, Sales, Marketing or a related field, or equivalent professional experience

Desirable

Familiarity with building regulations, heritage environments or listed building requirements
Experience with specification intelligence tools such as NBS
Experience with data visualisation tools such as Power BI or Tableau
Additional qualifications in leadership, business or change management

Values and Cultural Fit

This is an employee-owned, purpose-led business and the Sales Director must be a genuine cultural fit. The board are looking for someone who is integrity-led and collaborative, who cares about sustainability as a personal conviction and who is genuinely engaged by the buildings the business works on. Someone who thrives in a smaller, agile environment where their contribution is visible every day.

Remuneration and Benefits

Base salary £100,000 to £120,000 per annum
2% Deferred Incentive Scheme commencing following January, payable in March. OTE up to £45,000 based on 2023 to 2025 performance figures
Employee Ownership profit share: paid to all employees each January following six months of service.. Profit-dependent and will vary year to year
Private healthcare including partner cover (currently WPA)
Pension: 7.5% employer contribution, matched
Life assurance: 4x annual salary
Executive electric vehicle
Flexible working features

Equity, Diversity and Inclusion

This business is committed to a workplace where every person is valued, respected and supported to grow. That commitment is built into its core values of Fairness, Respect and Support.

Applications are warmly welcomed from candidates of all backgrounds and communities. If you do not meet every requirement listed but believe this is the right role for you, please apply. We are committed to a fair, consistent and inclusive recruitment process.

How to Apply

To apply, please submit your CV.

To have a confidential conversation before applying or to request further information, please contact the consultant managing this search using the contact details provided in this listing.

This appointment is being managed on an exclusive retained basis by an appointed recruitment consultant. Please apply through this job board listing only. Do not contact the business directly. Any unsolicited agency approaches to the client will be treated as introductions made under the terms of this exclusive search.

Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.

Tate is acting as an Employment Business in relation to this vacancy.

Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application
Only candidates based in UK and eligible to work in UK are allowed