Sales Director

Sales Director – Wokingham, Berkshire

A newly created Sales Director opportunity within a well-established, design-led electronics solutions business. This is a key leadership hire, introduced to bring structure, ownership, and strategic direction to a growing sales organisation.

Reporting directly into the Group Engineering & Marketing Director, this is a statutory director-level role with full responsibility for commercial performance and sales leadership across the UK business.

The Role - Sales Director – Wokingham, Berkshire

You will take ownership of the entire sales function, leading a team of Sales Managers and wider technical sales teams. With around 6 direct reports and 30+ indirect, this role requires someone comfortable operating at both a strategic and operational level.

This is not an account management role, your focus will be on leadership, performance, and driving growth, while still remaining close to customers and supporting the team on key opportunities.

Key Responsibilities -Sales Director – Wokingham, Berkshire

• Own and deliver the overall sales strategy, aligned to business growth objectives


• Full P&L and EBIT responsibility for the sales function


• Lead and develop Sales Managers and multi-layered sales teams


• Drive pipeline growth and improve conversion (design-in led sales environment)


• Implement robust forecasting processes and ensure high pipeline accuracy


• Strengthen key customer and supplier relationships at a senior level


• Work closely with Finance (FD) and HR to drive performance, structure, and reviews


• Manage upwards effectively, engaging with a hands-on and detail-focused board

About You - Sales Director – Wokingham, Berkshire

• Proven experience in a Sales Director / Head of Sales role within electronics, components, or technical engineering environments


• Demonstrated P&L and EBIT ownership (essential)


• Experience managing managers and layered sales structures, not just direct reports


• Strong commercial acumen across forecasting, contracts, and margin delivery


• Engineering or technical background with understanding of design-in sales


• Confident operating at board level, with the ability to challenge constructively


• Experience working cross-functionally with finance and HR

What’s on Offer - Sales Director – Wokingham, Berkshire

• Competitive base salary with performance-related bonus / OTE


• Company car or allowance


• Private medical, pension, life assurance & income protection


• A genuine opportunity to shape and build a sales function at leadership level


• Scope to grow with the business as it continues to expand and evolve