Sales Engineer

Triangle Recruitment are working with a leading supplier of Mechanical Handling Equipment, who are looking to expand further into the forklift truck (FLT) market. As a result we are looking for a driven, technically skilled Forklift Truck Sales Engineer to lead this exciting growth. This role combines sales leadership with hands-on technical expertise — perfect for someone who thrives in both commercial and operational environments.

Key Responsibilities:

• Take full ownership of forklift truck sales across the UK, developing and executing a strategy to meet or exceed sales targets.
• Drive customer engagement and conversion through direct sales and dealer partnerships.
• Monitor and analyse the UK forklift truck market, including current trends, total industry volume (TIV), competitor activity, and customer demand.
• Prepare regular market intelligence reports and suggest data-driven strategic actions.
• Identify, recruit, and support new dealers across the UK to grow the companies presence and customer reach.
• Provide ongoing training and product support to the dealer network to ensure brand consistency and performance.
• Manage relationships with key national and regional accounts, from prospecting through to closing and after-sales support.
• Develop tailored solutions for major clients, ensuring satisfaction and long-term partnership.
• Work closely with the companies forklift manufacturing division to ensure the right products are introduced into the UK market.
• Provide regular feedback from the field to inform product improvements and launch plans.
• In the early phase of department development, you will be directly responsible for carrying out on-site and workshop-based repair and maintenance of the supplied forklift trucks.
• Diagnose mechanical, electrical, and hydraulic faults, and carry out effective solutions to minimise downtime.
• Provide technical support to customers and dealers, helping to build trust in the companies after-sales service.
• Play a key role in shaping the future of the service and support team as it grows.

Ideal Candidate Profile:

• Proven experience in B2B industrial equipment sales (preferably forklift trucks or heavy machinery).
• Strong technical experience in servicing and maintaining forklift trucks or similar machinery.
• Strong understanding of UK material handling/logistics markets.
• Commercially astute, with a proactive and self-motivated approach.
• Excellent communication, negotiation, and relationship management skills.
• Willingness to travel across the UK.

Why work with our Client?

• Work with a globally recognised brand known for innovation and reliability.
• Be a part of a fast-growing team shaping the future of the UK forklift market.
• Competitive salary package with performance-based incentives. £50K Base Salary with £20K in Commission with a Company Car, Health Care and Pension.
• Opportunities for international collaboration and professional growth.