Sales Executive

️ Join Our Ride Nation Sales Team! ️

Got a passion for bikes and a talent for turning enquiries into riders? Ride Nation (part of 4th Dimension Innovation) is looking for a Sales Executive in Egham to deliver an outstanding, end-to-end customer journey — from that first "just looking" through to handing over the keys to their dream Honda.

Reporting to the Sales Manager / Dealer Principal, you'll own your enquiries from initial contact to post-sale follow-up, hitting your personal sales and finance targets while delivering a consistent, professional, Honda-standard buying experience. Every deal built right, every customer looked after, every handover one to remember — with genuine earning potential for those who deliver.

Main Duties

• Manage all enquiry types — telephone, email and walk-in — in line with dealership standards, responding to web leads within one working day and all new enquiries within 24 hours.


• Follow the Ride Nation 10-step sales process to maximise conversion, qualifying needs, presenting suitable products and confidently asking for the sale.


• Record all customer interactions accurately on Contact Online and maintain a fully managed daily diary with structured follow-ups.


• Offer and conduct test rides in line with dealership procedures and safety checks.


• Build and present structured deals (part exchange, finance and accessories) using the Honda configurator and approved sales tools.


• Achieve monthly sales, finance and profitability targets.


• Adhere strictly to FCA and Consumer Duty requirements in all finance conversations — issuing Initial Disclosure Documents (IDD) before finance quotations and completing Demands & Needs and product explanations.


• Maintain accurate, audit-ready deal files.


• Keep customers updated from order to delivery (48 hours after order, pre-delivery and post-handover), ensuring all preparation, paperwork and finance are complete ahead of a professional handover.


• Conduct post-sale follow-up to drive high CSI scores, positive reviews and survey completion.


• Create prompt, high-quality used bike adverts with strong descriptions and media.

Key Skills

• Proven sales ability, ideally within automotive or motorcycle retail.


• Strong communication, listening and interpersonal skills.


• A genuine understanding of finance products and regulatory requirements.


• Strong organisation, diary management and attention to detail.


• Confident IT user across CRM systems, Microsoft Office and digital platforms.


• A professional, enthusiastic and customer-focused approach.

Bonus Points For

• Experience in motorcycle or automotive retail sales.


• Familiarity with Honda systems, Contact Online, or dealership CRM tools.


• A track record of hitting sales and finance targets in an FCA-regulated environment.

Please note: this is an FCA Approved Person role, so the successful candidate will need to hold or be able to obtain FCA Approved Person status.

The Essentials

• Hours: 40 hours per week, worked across 5 days on a rota (Monday to Saturday)


• Salary: £25,397 basic, plus commission — with realistic on-target earnings (OTE) of £45,000–£55,000


• Location: Egham (on site)


• Contract: Full time


• Perks: Competitive company benefits, training & development opportunities, and an energetic, supportive team culture