Sales Manager

Sales Manager
Permanent
Stoke on Trent
Up to £45,000kb - OTE £60,000 + Car / Allowance
35 hours Monday - Friday (Hybrid)

We are seeking a dynamic, hands-on Sales Manager to lead and develop a team of field-based and internal sales professionals. This is a pivotal role for someone who is not only a results-driven leader but also a strategic thinker, capable of building a strong, scalable sales function from the ground up.

Working for a fast-growing organisation, the successful Sales Manager willhave the autonomy to shape the sales strategy, define processes, and influence business growth. If you thrive in an environment where you can make a real impact, this is the opportunity for you.

Please note, although this role is working on a hybrid basis - all candidates considered must be local to office in order to travel there as required.

Key Responsibilities

• Lead, coach, and develop a team of field sales executives and internal account managers, ensuring clear KPIs, goals, and accountability.
• Design and execute a comprehensive sales strategy focused on growth, retention, and market penetration.
• Build the sales structure and reporting mechanisms from scratch, introducing best-in-class tools, training, and performance tracking.
• Conduct regular field visits to support the team, attend client meetings, and assess market trends.
• Collaborate closely with marketing, product, and operations teams to align efforts and drive consistent messaging and customer experience.
• Monitor and report on team performance, sales pipeline, and key metrics - using insights to drive continuous improvement.
• Recruit, onboard, and retain top sales talent to build a sustainable, high-performing team culture.
• Represent the business at client meetings, events, and exhibitions as required.

Desired Skills and Experience

• A proven Sales Manager with experience leading field sales teams, ideally with exposure to internal sales management too.
• Strong strategic thinker - comfortable setting a vision, then executing it with precision and adaptability.
• Experience in SaaS, tech, or B2B service industries is ideal; exposure to the automotive sector is a bonus but not essential.
• Passionate about coaching and developing people - able to inspire performance and accountability.
• Highly organised, commercially focused, and confident using CRM and reporting tools.
• Excellent communicator and relationship-builder with both internal stakeholders and external customers.
• A self-starter who thrives in scale-up or transformation environments.

You’ll be part of a forward-thinking team in a company that genuinely values culture, collaboration, and career development. With a supportive and flexible working environment, you'll have access to training opportunities, health benefits, and hybrid working options. This is a fantastic opportunity to grow your career in a stable, progressive organisation that’s respected in its field.

If you’re ready to take the next step in your career, we’d love to hear from you. Please apply now or get in touch with Jo Thompson for more information. Feel free to contact me directly with any questions about the role or the recruitment process.

Xpert Recruitment Ltd is acting as an employment agency on behalf of our client. By applying, you agree to register with us and consent to us holding your personal details on file. Due to the high volume of applications, we will only contact candidates who have been shortlisted for the role. However, we may also reach out regarding other suitable vacancies that match your profile.