Sales Manager

Location: South Wales (Field-based with occasional office visits)
Reports to: Regional Sales Director
Salary: Competitive + Commission + Car Allowance + Benefits including 16% pension

We are seeking a dynamic and results-driven Sales Manager to lead our growth strategy across the South of Wales. This role is ideal for a motivated sales professional who thrives on hunting new business (60%) while also nurturing and expanding existing client relationships (40%).

You’ll be responsible for identifying new opportunities, building strong pipelines, and closing deals, while ensuring our current clients receive exceptional service and continued value.

New Business Development (60%)

• Identify, target, and secure new business opportunities across the South West region.
• Develop and execute a strategic territory plan to exceed sales targets.
• Build and maintain a robust pipeline through networking, cold outreach, referrals, and events.
• Deliver compelling sales presentations and proposals tailored to client needs.
• Collaborate with marketing to support lead generation and campaign execution.

Account Management (40%)

• Manage and grow a portfolio of existing accounts, ensuring high levels of client satisfaction.
• Conduct regular account reviews to identify upsell and cross-sell opportunities.
• Act as the main point of contact for key clients, resolving issues and ensuring service excellence.
• Monitor account performance and proactively address any risks or challenges.

• Proven track record in B2B sales, with a strong emphasis on new business development.
• Experience managing accounts and building long-term client relationships.
• Excellent communication, negotiation, and presentation skills.
• Self-starter with strong time management and organisational abilities.
• Familiarity with CRM systems and sales reporting tools.
• Full UK driving licence and willingness to travel across the South West.

• Industry experience in [insert relevant industry, e.g., technology, manufacturing, logistics].
• Knowledge of the South West business landscape and key regional players.

• Competitive base salary with uncapped commission structure.
• Company car or car allowance.
• Pension scheme, private healthcare, and other benefits.
• Supportive team culture with ongoing training and development.