Sales Manager

Sales Manager
Location: Liverpool City Centre
Salary: Competitive base + performance bonus
Contract Type: Full-Time, Permanent

Our client is a leading provider of professional training and apprenticeships, specialising in the legal sector with over 25 years of trusted experience. They deliver CPD, qualifications, and government-funded apprenticeships to legal professionals across the UK, supporting thousands through tailored, expert-led programs.

We are looking for an experienced Sales Manager to lead and grow the apprenticeship sales function. Reporting to the Managing Director, you will shape business development strategy and ensure continued leadership in the legal apprenticeships space.

You will drive team performance, build strategic relationships with law firms, and align offerings with the evolving needs of the sector.

• Develop and execute apprenticeship sales strategy to meet revenue and recruitment targets

• Lead, coach, and manage a team of Business Executives

• Build strong pipelines and foster partnerships with legal sector stakeholders

• Conduct training needs analysis to align programs with firm objectives

• Monitor CRM activity, ensuring accurate reporting and forecasting

• Identify and act on new business opportunities and market trends

• Support high-quality candidate and employer onboarding

• Represent the company at key events and networking opportunities

Essential:

• 3+ years in senior sales/business development in apprenticeships, education, or legal services

• Proven track record of meeting/exceeding sales targets

• Team leadership and performance management experience

• Solid understanding of apprenticeship funding and compliance

• Consultative sales approach and excellent interpersonal skills

• CRM and performance reporting proficiency

Desirable:

• Experience in legal or professional services

• Background in scaling sales/employer engagement functions

• Networks in legal education/apprenticeship training

• Competitive salary + bonus

• 32+ days holiday (incl. birthday & Christmas shutdown)

• Private Medical Insurance & Cash Plan

• Cycle to Work Scheme

• Holiday Buy/Sell options

• Pension scheme

• Ongoing professional development

• Collaborative and supportive culture