Sales Manager

Are you passionate about premium cocktails, bars, and all things on-trade?

I'm on the lookout for an ambitious and outgoing Sales Manager to join one of Europe’s most exciting, fast-growing drinks brands

If you've got sales instinct, a strong hospitality background, and the energy to shake things up in the UK bar scene, this could be your perfect mix.

The Role:

• Managing and growing relationships with top bars, restaurants, hotels, and hospitality groups
• Leading tastings and trainings, ensuring the brand is served to perfection
• Hunting down new business opportunities and turning them into lasting partnerships
• Representing the brand at trade shows, events, and activations
• Working closely with marketing to boost visibility across the region
• Tracking performance and smashing sales targets

About You:

• A natural people-person with a real love for hospitality
• On-trade experience or deep industry knowledge
• Field-based sales experience and confidence pitching face-to-face
• Based in or around Manchester, with willingness to travel
• Full of ideas, energy, and a drive to grow something meaningful

What’s On Offer:

• Competitive salary + performance-based bonus
• Car allowance + mileage
• Access to a full cocktail portfolio (yes, with perks!)
• Company events across Europe + regular trips to HQ in the Netherlands
• Industry discounts, travel perks, and more
• The chance to grow your career with a bold, creative brand making waves in the UK and beyond

Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.