Sales Manager

LMM - The Midland is Limited Edition, which is a collection of distinctive hotels that have their own characters. Our diverse and friendly teams focus on delivering exceptional guest care, ensuring every guest feels welcomed. Limited Edition is a part of the Leonardo Hotels portfolio. Summary of Role

You will become an integral member of the team to deliver excellence to all our valued customers in our Sales Department.

Sales Manager key responsibilities:

• Develop an in-depth understanding of the local hotel markets based on intelligence and knowledge of competitor activity and rates, resulting in increased revenue generation through focused sales activities for Local and National Accounts.
• Ensure we maintain and grow revenue and market share via existing and new customers, developing a network of contacts to help to cross sell the group.
• Build and maintain strong, long-lasting client relationships.
• Negotiate contracts and close agreements to maximize profits.
• Forecast and track key account metrics (e.g. monthly sales results and annual forecasts).
• Produce accurate and timely, weekly, monthly and annual reporting that meets the needs of Regional Sales Manager and General Manager.
• Participate in the annual budgeting process for the Corporate and M&E segments, using appropriate business tools.
• Complete and execute hotel/s sales plan, review and update in line with strategy and hotel business needs.
• Overall accountability for hotel/s RFP’s both local and national ensuring all stakeholders are consulted during negotiations.
• Managing a portfolio of local accounts and territory accounts whilst supporting the delivery of National Accounts in to the hotels
• Using data and market research conduct telesales and campaigns to identify opportunities for hotels.
• Support the conversion of key business Group and M&E Enquiries.
• Maintain an up to date Pipeline of target accounts, directly, through the Sales Executive/s and via the hotels.
• Ensure the use of the CRM system, is in line with the minimum standard of use for self and team as required. Some of the perks our Sales Manager could enjoy include:

• Special rates on Leonardo Hotel rooms across the UK & Europe

• Company-wide recognition scheme: you could earn vouchers to spend on a wide range of high street shops

• Talent referral scheme

• Thank You Week: from ice cream trucks to yoga classes and lots in between!

• Wellbeing Calendar

• Ongoing job-related training programmes with clear paths for progression

We’re committed to creating a workplace where every individual—regardless of background, identity, or lived experience—is welcomed, valued, and respected for who they are. Belonging means embracing our differences and ensuring everyone feels seen, heard, and empowered.

Why come join us as a Sales Manager?

We look after our colleagues just as well as we look after our guests. Once you join a Limited Edition, you’re part of the Leonardo community of over 55 hotels across the UK & Ireland. Our regular Learning Bites, “Come Join Us Guest Care” training and Wellbeing webinars all help your progress with us. With support on tap, top-notch practical training and clear progression you’ll be on track for a brilliant future in Hospitality!