Sales Manager

About Equals 

Equals is the next-generation global money movement platform built for exceptional businesses operating across borders. We bring international payments, embedded finance, and more together into a single connection that simplifies operations and strengthens financial control. With deep expertise and integrated infrastructure, Equals turns financial complexity into reliable solutions. 

With our headquarters in London and teams around the UK and Europe, you will join a very close-knit, talented and supportive team from various backgrounds who believe that bringing different perspectives together helps us understand our customers' needs. United, by one thing, making money management straightforward and cost-effective for our customers. 

About the role 

As we enter our next phase of growth at Equals, we are looking for a Sales Manager to win new business in one of our key verticals. This is a hunting role. You will identify, create and pursue new business opportunities within the SME and corporate sector, selling multi-currency accounts, expense and card management, and foreign exchange solutions.

Reporting to the Head of Vertical, you will own the complete sales cycle from first contact through compliance to onboarded client. You will stay with the clients you win through onboarding and their early life with us, before handing them over to our Account Management team to manage and grow. 

Responsibilities  

• Generate new business revenue for your vertical, promoting the Equals Money value proposition. 

• Build and own your pipeline of prospects through outbound prospecting, networking and events, alongside any qualified leads you receive. 

• Manage the complete sales cycle from initiation through compliance to onboarded client. 

• Look after the clients you win through onboarding and their early trading with us, then work with Account Management on a clean handover so the client continues to be well served. 

• Understand each prospect's business, flow of funds and regulatory context, so that the solution fits their needs and deals stay within appetite. 

• Establish rapport and build credibility with clients, presenting solutions that cover their entire international payment and foreign exchange needs. 

• Ensure accurate information is captured in the CRM, including all client conversations and communications, with deal stages kept up to date. 

• Maintain an up-to-date sales pipeline and accurate sales forecasts. 

• Collaborate with colleagues to cross-sell company-wide solutions, and feed what you hear from prospects back to Marketing and Product. 

Accountabilities 

• New business revenue against target. 

• Pipeline coverage and forecast accuracy for your patch. 

• Quality of onboarding and handover of new clients to Account Management. 

• CRM accuracy and deal-stage discipline on your deals. 

Your Profile 

Skills & Experience 

• Demonstrated experience in new business B2B sales, with a track record of meeting and exceeding targets. 

• Proven ability to prospect from a standing start, making strong connections, overcoming rejection and converting outreach into meetings and revenue. 

• Experience managing a full sales cycle end to end, including compliance-led onboarding. 

• Excellent communication, numeracy and analytical skills. 

• Strong networking and presentation skills. 


• A confident CRM user with disciplined pipeline and forecast management. 


• Desirable: experience in fintech or payments, or selling to a high-risk client base. 


• Desirable: additional languages. 

Attitude & Behaviours 

• A natural hunter who is energised by finding and winning new business, and a self-starter who thrives when given a clean sheet of paper and a target to hit. 

• Tenacity and discipline to follow up with passion and respect. 

• Superb listening skills, with the ability to understand objections and turn sceptics into new customers. 

• A strong sense of professionalism and integrity, including knowing when a deal is not right for us. 

• A collaborative team player who shares what works and helps improve how the team sells. 

Diversity & inclusion 

Equals is committed to building a workplace where everyone can be themselves. We actively welcome different perspectives, backgrounds and experiences, and we'll work with you to understand what you need to do your best work. We're an equal opportunities employer and proud of it