Sales Manager Business Development Manager

About Bender UK

Bender UK designs and delivers innovative electrical safety and monitoring solutions across healthcare, industrial, and infrastructure environments. We are proud of our values ‘Dedication, Excellence, Trust, and Teamwork’ which guide how we work with customers and each other every day.

Due to continued growth and to assist in our ambitious plans for the region we have a requirement for a Sales Manager covering all 32 counties of Ireland. This is an extremely unique and rewarding role and would ideally suit a candidate with an electrical background.

Role Purpose

The Healthcare Sales Manager is responsible for driving new business growth across Bender UK’s healthcare portfolio within Ireland. The role focuses on identifying, developing, and converting new opportunities, building relationships across electrical contractors, healthcare estates, and clinical stakeholders. Operating in a predominantly new business (“hunter”) capacity, the role works across the full sales lifecycle, engaging customers early, developing opportunities, and securing orders, while supporting longer‑term relationship development across key healthcare accounts.

Key Responsibilities

* Drive new business activity across the healthcare sector, focusing on opportunity identification and pipeline growth.

* Build and develop relationships with electrical contractors, NHS/HSE estates teams, clinical engineers, and project stakeholders.

* Identify and progress opportunities across Bender’s healthcare product portfolio from initial engagement through to order.

* Manage and convert a strong pipeline of opportunities, maintaining clear visibility of progress and priorities.

* Deliver customer presentations, demonstrating the value and application of Bender’s solutions.

* Prepare and present sales proposals, ensuring strong technical positioning.

* Support tender activity where required, contributing to opportunity development and submission.

* Work with internal teams across Ireland, the UK, and Germany to support opportunity delivery and customer requirements.

* Maintain accurate customer and pipeline data within CRM systems.

* Support account development activity, including engagement with existing customers to identify further opportunities.

* Manage pricing and margin performance in line with commercial targets.

* Respond to customer enquiries and provide timely follow‑up to sales activity.

* Represent Bender UK professionally across customer meetings, site visits, and industry engagement.

What good looks like at Bender UK

* Dedication to actively seeking and converting new business opportunities.

* Excellence in preparation, presentations, and pipeline management.

* Commercial excellence, demonstrated through strong conversion, margin control, and opportunity ownership.

* Trust‑based relationships, built with customers, contractors, and stakeholders.

* Teamwork in action, collaborating across regions and functions to win business.

* A proactive, driven approach to building market presence and delivering growth.

Skills & Experience

Essential

* Background in electrical, engineering, or technical sales environments.

* Proven experience in a sales or commercial role, ideally within a technical or healthcare environment.

* Strong ability to identify and develop new business opportunities.

* Excellent communication and relationship‑building skills.

* Commercial awareness, including pricing, negotiation, and margin management.

* Strong organisational and pipeline management capability.

* Full driving licence and willingness to travel extensively.

Desirable

* Experience working with healthcare customers (NHS / HSE) or electrical contractors.

* Experience managing sales of complex or project‑based solutions.

* Familiarity with CRM systems (e.g. Salesforce).

Salary and Benefits

Salary: £45,000 + DOE

Company Car or Car Allowance*

Commission: Based on performance

Pension: 6% employer contributions and opportunity to make your pension contributions via salary sacrifice

Holiday Entitlement: 25 days + 8 bank holidays with a buy/sell leave scheme in place at the start of each holiday year

Health and Well being: Single private medical cover and access to an employee assistance programme

Social: Regular opportunities to meet and interact with colleagues on a social basis
Only candidates based in UK and eligible to work in UK are allowed