Sales Manager - EU Industrial Sales

W Talent are supporting a global industrial manufacturing business based in Sheffield in the search for a hybrid-based European Sales Manager to drive strategic growth across industrial distribution and end-user markets.

This is a high-impact commercial role focused on developing distributor relationships, expanding market share, and delivering sustainable revenue growth across the EU region. The successful candidate will act as a key interface between customers, distribution partners, and internal business functions.

European Sales Manager

The European Sales Manager is responsible for developing and executing regional sales strategy across distribution and end-user channels. You will manage key distributor accounts, identify new business opportunities, and support the overall direction of the European sales function. The role requires a strong blend of strategic thinking, technical understanding, and hands-on commercial execution. You will work cross-functionally with production, customer service, quality, and wider commercial teams to deliver growth and customer value.

Key Responsibilities

Develop, maintain, and grow sales across regional distribution accounts in line with business growth targets
Build and manage strong relationships with distributors, representatives, and end-user customers across Europe
Conduct regular customer engagement and sales calls to identify needs, VOC feedback, and new product opportunities
Develop and execute structured territory and account plans to maximise market coverage and sales performance
Maintain a robust sales pipeline within CRM systems, ensuring accurate forecasting and opportunity tracking
Prepare and deliver customer presentations showcasing product capabilities and value propositions
Promote technical understanding of products, applications, and solutions to customers and stakeholders
Identify, document, and follow up on new business leads and growth opportunities
Manage customer issues, complaints, and returns in line with internal processes
Apply value-selling techniques to position solutions against competitors and alternatives
Prepare pricing and quotation proposals for approval where required
Represent the business at customer events, exhibitions, trade shows, and industry meetings
Travel up to 50% across the assigned European territory
Work collaboratively across internal departments including Production, Quality, Customer Service, and Technical teamsEducation & Experience

Ideally located within 1 hour of Sheffield
Bachelor's degree in Business, Engineering, or related discipline
5+ years' experience in industrial sales or technical B2B sales environment
Proven experience working with distributors, OEMs, contractors, or industrial partners
Strong track record of achieving or exceeding sales targets
Experience within industrial products, manufacturing, or engineered solutions
Strong relationship-building and stakeholder management skills
Excellent communication skills, both written and verbal
Ability to manage multiple accounts, projects, and priorities simultaneously
Strong commercial awareness and business acumenThis is a hybrid European-based position with travel across the assigned territory (up to 50%). The role offers the opportunity to join a global industrial organisation with strong technical capability and a focus on long-term growth. You will play a key role in shaping regional strategy and expanding the company's presence across European distribution and end-user markets
Only candidates based in UK and eligible to work in UK are allowed