Sales Program Manager

The Opportunity:  

We are seeking a Senior Manager, Sales Programs — EMEA & Global Center of Excellence (COE) to lead the execution of Sales Programs within EMEA while building and scaling the global framework for how programs are designed, activated, and measured. 

This role sits at the intersection of regional execution and global scale, responsible for ensuring programs deliver measurable field impact in EMEA business while establishing repeatable models that can be leveraged across regions. 

You will be responsible for driving execution of priority programs within the EMEA business, ensuring they are adopted and executed by sales teams – all the way to value realized.   You will serve as the critical link between strategy and field impact, partnering closely with Sales leadership to drive accountability and results.

What You'll Do:  

·       Success Targets: Define the anticipated value for the field sales audience related to pipeline outcomes.

·       Activation Plan: Align with the ecosystem to translate programs into actionable next steps to execute.

·       Anticipate & Mitigate Risks: Goes beyond status reporting to drive issues to resolution by anticipating risks and developing risk mitigation strategies.

·       Stakeholder Engagement: Collaborate with cross-functional teams and key stakeholders to ensure seamless communication and coordination across all projects. 

·       Strategic Alignment: Ensure projects and initiatives are aligned to strategic objectives and business outcomes.

·       Scale Programs: Drive a repeatable motion that marries data insights (product, performance, deal bands) with programmatic next best actions

Key Responsibilities

1. Drive Sales Program Execution in EMEA

·       Work closely with Sales leaders (SOMs, RVPs) to align priorities and execution expectations

·       Translate global and regional priorities into clear, actionable motions for field teams

·       Reinforce program adoption through manager engagement and accountability frameworks

·       Ensure programs are embedded into sales cadences and operating rhythms

·       Provide clear guidance on what success looks like and how to achieve it

·       Engage with the field sales teams to drive feedback to improve program effectiveness

2. Build and Scale the Global Sales Programs COE

·       Define and evolve the Sales Program activation framework used across regions

·       Establish standardized approaches for Program design, field execution, adoption and reinforcement

·       Ensure consistency in how programs are planned, launched, and executed globally

3. Drive Cross-Functional Alignment Across Regions

·       Partner with Marketing, Product, Sales Operations, and Enablement to ensure programs are designed for execution

·       Serve as a central coordination point for global program consistency

·       Align stakeholders on roles, timelines, and success criteria

4. Establish Measurement & Continuous Improvement

·       Define and track KPIs for adoption, execution, and business impact

·       Monitor program performance across Americas and globally

·       Lead program retrospectives to capture insights and improve future execution

·       Scale best practices across regions through the COE

What Success Looks Like

·       EMEA programs are clearly executed and drive measurable pipeline and performance impact

·       A consistent global Sales Program operating model is adopted across regions

·       Field teams have clear, actionable guidance with minimal ambiguity

·       Global data insights have next best actions driven by proven Sales programs

What You Bring

·       7–10+ years in Sales Programs, Sales Operations, GTM Execution, or Field Sales

·       Strong experience working directly with sales teams and frontline managers

·       Proven ability to drive execution and adoption at scale

·       Strong understanding of pipeline creation and progression motions

·       Highly action-oriented with a focus on outcomes over activity

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

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