Sales Specialist - Forma for Design

Role Overview

Autodesk Forma Building Design is helping architects transform how they approach schematic design by providing a cloud-based environment to explore building options, evaluate performance earlier in the process, and transition into Revit more seamlessly.

We are looking for a Sales Specialist to help bring Forma Building Design to market. This is an exciting opportunity to contribute to the growth of an emerging category and help shape how customers adopt new ways of working. The ideal candidate is curious, consultative, and passionate about helping customers solve complex challenges through innovation. You will work closely with customers and cross-functional teams to identify opportunities, build trust, and guide organizations through meaningful workflow transformation.

We support hybrid or remote working and you will will report to the Sr Manager, Emerging Solutions.

Key Responsibilities

• Develop and grow opportunities for Forma and Emerging Technologies across target accounts.
• Partner closely with Technical Sales, Business Development Representatives, and Marketing to identify customer needs and generate demand.
• Lead thoughtful discovery conversations to understand customer goals, challenges, decision-making processes, and adoption considerations.
• Collaborate with customers to design pilots, proofs of concept, and use cases with clear success criteria.
• Build strong relationships across technical teams, business stakeholders, and executive sponsors.
• Gather customer insights and market feedback to help inform product direction and go-to-market strategy.
• Share knowledge and best practices across teams to support collective success.

Required Qualifications

• 5+ years of experience in B2B sales, customer-facing consulting, business development, account management, or a related role. Experience in SaaS, AEC technology, construction technology, design technology, or other complex technical environments is valued.
• Strong consultative discovery skills with the ability to understand customer needs, navigate stakeholder groups, and articulate business value.
• Excellent communication and relationship-building skills, with the ability to engage both technical users and senior business leaders.
• Experience collaborating across teams, including sales, technical, product, marketing, and customer success functions.
• Comfort working in evolving environments where products, messaging, and go-to-market approaches continue to develop.
• Ability to learn quickly, adapt thoughtfully, and contribute positively in a fast-moving setting.

Preferred Qualifications

• Experience working with architects, designers, engineers, owners, construction professionals, or other technical business audiences.
• Familiarity with Autodesk products, AEC workflows, or digital transformation initiatives.
• Experience with sales methodologies such as MEDDPICC, Challenger, or other consultative selling approaches.
• Experience supporting pilots, proofs of concept, early-adoption programs, or workflow transformation initiatives.
• Demonstrated ability to generate opportunities through relationship-building, account planning, events, partnerships, or targeted outreach.
• Experience helping customers navigate organizational change and adoption, not just software evaluation and procurement.

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