Job Description - Search Engine Optimization Manager
Job DescriptionOur client, a growing global company are looking for a SEO Manager to join their marketing function.THE ROLE OF SEO MANAGER:Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases for each of the brands.Develop and execute effective on-page strategies to improve website visibility and SERP rankings.Own the SEO content creation process from ideation, copywriting, editing, and promoting content to grow our organic visibility.Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.Track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.THE IDEAL CANDIDATE FOR THE SEO MANAGER ROLE:4+ years in copywriting, with a focus on SEO best practice: strong understanding of on-page optimisation and keyword research.Ability to demonstrate successfully hitting organic growth goals through SEO and content marketing strategies.Have examples of building efficient SEO and content campaigns.Strong project management skills
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