Senior Account Manager, Data & Intelligence - Burson

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

 As a Senior Manager, you elevate our measurement and analytics from reporting to strategic counsel. You will lead more complex programmes, designing bespoke frameworks and delivering deep-dive analyses that directly inform client strategy. You will build strong relationships with senior clients, helping them understand not just what happened, but why it happened and what they should do next. 

What you'll do:

• Design and implement sophisticated measurement and evaluation frameworks tailored to client business goals. 

• Lead strategic performance reviews, delivering compelling insights and proactive recommendations to senior clients. 

• Identify opportunities to integrate new data sources (e.g., business data, brand tracking) into our analysis. 

• Contribute to new business proposals by developing the measurement and analytics approach. 

• Mentor and develop Managers and Analysts on the team. 

Experience that contributes to success:

• Deep expertise in leveraging data for strategic decision-making, performance measurement, and demonstrating quantifiable impact through insightful analysis


• Expertise and strategic understanding of the media landscape and its influence on culture, society, and consumer behaviour, with a keen interest in how PR campaigns shape public perception and drive brand engagement through insightful analysis.


• Extensive experience leading the use of advanced traditional and social media monitoring and listening platforms (e.g., Brandwatch, Traackr, Talkwalker, Signal AI, Meltwater), to gather strategic intelligence.


• Proven expertise in data visualization and ability to craft compelling data stories for executive audiences.


• A track record of staying abreast of emerging data analysis techniques and advanced analytical tools that drive actionable insights, and leading their adoption within an organization.


• Exceptional strategic analytical, critical thinking, and complex problem-solving skills, with a laser focus on delivering actionable insights and strategic recommendations.


• Highly detail-oriented with an unwavering commitment to data integrity, accuracy, and strategic relevance.

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