AI Connect are partnering with a global media organisation who are looking to make multiple key hires across a range of levels in their London HQ. You will help some of the worlds most influential brands improve their ROI on media and marketing spend whilst helping them understand their customers better through advanced analytics.
Role responsibilities/ experience required:
Work with stakeholders (internal & external) to understand business problems and create solutions. You will work primarily with SQL and (R or Python) and build Marketing Mix Models There is an opportunity to lead and have ownership of end-to-end project delivery on behalf of key accounts. Design measurement frameworks and manage delivery of brand econometrics. Utilise data to influence media investment decisions and optimise campaigns. Work with wider marketing and sales teams to define short-, medium- & long-term impact of marketing. Expert within marketing mix modelling techniques Expertise using advanced statistical techniques to convert observable data into actionable recommendations.
If you have the required skills and experience, then please apply for more details.
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