Senior Audience Research Executive

JOB DETAILS

JOB BAND: C
CONTRACT TYPE: Fixed Term until 26th March 2027
DEPARTMENT: BBC HR
LOCATION: Office base London - This is a hybrid role and the successful candidate will balance office working with home working.
PROPOSED SALARY RANGE: £33,000 - £43,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage. 

PURPOSE OF THE ROLE

Join the BBC World Service Audience Insight team to shape global understanding of our reach and impact. As a Senior Research Executive, you’ll lead quantitative audience and social research projects that inform strategic decisions and help grow BBC’s global audience. 
The post holder will get to work on the BBC’s Global Audience Measure (GAM), which measures the BBC’s weekly audience and impact each year, around the world, and involves building a single customer view of the business through merging multiple data sources and methodologies. 

The Global Audience Measure is a key measure of the BBC and BBC News’ performance globally, which directly informs future, and long-term business decisions. You will be involved in all stages of research, from commissioning and survey design to overseeing fieldwork, analysing data, and debriefing to editorial leadership.

WHY JOIN THE TEAM
Be part of a team that drives the BBC’s global news strategy through data. The BBC World Service makes up the biggest share of the BBC’s International News services, delivering news in 42 language services to hundreds of millions around the world across digital, TV and audio platforms – including in hard-to-reach markets across Asia, Africa, Europe and the Americas.
In this role you will work on high-impact projects like the Global Audience Measure, and collaborate with diverse colleagues, and develop your skills in a supportive, inclusive environment.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Manage audience research projects end-to-end, including commissioning, survey design, fieldwork oversight, and analysis. Our quantitative research projects focus on hard-to-research markets outside of Europe and North America, and we use face-to-face methodologies (CAPI), telephone methodologies (CATI), as well as online methodologies when possible. 


• Analyse large survey datasets and digital analytics data to generate actionable insights.


• Communicate findings to stakeholders across editorial, product, and business teams.


• Collaborate with colleagues across the Audiences team, leading and supporting projects.


• Contribute to the BBC’s strategic understanding of global audiences.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Deep knowledge of quantitative research methodologies, especially face-to-face and phone interviewing.


• Proven experience managing impactful research projects.


• Ability to synthesise insights from multiple sources into strategic recommendations.


• Strong communication and stakeholder engagement skills.


• Interest in international news and global media audiences.

DESIRED BUT NOT REQUIRED:

• Familiarity with media industry standard audience measurement approaches.


• Experience with digital analytics tools.


• Understanding of qualitative research techniques.


• Appreciation of global cultures and current affairs.


• Experience working in international or cross-cultural environments.

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.