Senior Brand Manager

This is an exciting opportunity for a Senior Brand Manager within the FMCG industry to lead branding initiatives for a portfolio of brands. The role is focussed on driving brand growth through innovative marketing strategies.

Client Details

A powerhouse in their market, this business are looking for a strategic marketer to join them and take responsibility for developing and delivering brand strategies across your portfolio.

Description

You will be responsible for:

• Developing and executing brand strategies to drive customer engagement and market share.
• Overseeing marketing campaigns across various channels, ensuring alignment with brand goals.
• Planning and managing the implementation of brand marketing activities
• Analysing market trends and consumer behaviour to inform strategic decisions.
• Managing budgets and ensure efficient allocation of resources for marketing activities.
• Monitoring campaign performance and provide insights for continuous improvement.
• Leading cross-functional teams to deliver the innovation pipeline
• Build strong relationships with key stakeholders to enhance brand visibility and reputation.

Profile

The successful candidate should have:

• Proven experience within a Food or Drink FMCG Business or within the Hot Beverage space
• Demonstrable analytical skills to interpret data and drive marketing strategies.
• Experience in managing budgets & the P&L
• A strong commercial acumen is essential
• A strong understanding of consumer trends and market dynamics.
• Excellent project management skills with the ability to handle multiple initiatives.
• A creative mindset with a focus on delivering innovative solutions.
• Exceptional communication and stakeholder management abilities.
• A relevant degree or professional qualification in marketing or a related field.

Job Offer

A salary of up to £55,000 + benefits is on offer for the successful candidate