Senior Brand Manager

Job Description

About the Position

We have an excellent opportunity available for a talented Marketer to join and make a difference at Kraft Heinz. The Senior Brand Manager position lies within the UKI business unit based in the Shard, London and is part of the Category team. You will be working in a high performing team, alongside peers always trying to reach the next level and you will have a lot of exposure to internal senior stakeholders as well as external agencies.

In this role, together with your team, you will be responsible to drive one of the top growing categories within our portfolio. You will be looking after the most exciting projects under the iconic Heinz brand, being responsible of the entire cycle from strategy to best-in-class in-market execution. You will get chance to work on all aspects of the marketing mix across market-leading brands including end to end innovation and communication.

In brief, you will be responsible for:

• Developing a deep understanding of the consumer and leveraging consumer insights to drive brand equity through the delivery of communication and innovation projects

• Collaborating with Category Development, Sales, Finance, Consumer Insights, R&D, Procurement, Supply Chain etc
• Creating and delivering breakthrough innovation that will deliver strong results and build the brand in the future
• Project management of innovation and renovation projects in line with the long term strategy, in strong collaboration with the cross-category team for best on-time in class execution
• Owning the media plan & campaigns execution for your category, in strong collaboration with the rest of category team, partnering with our agencies to drive outstanding work.
• Working in partnership with the category team to ensure strong in market execution and commercial rigour to deliver results

What we’re looking for

• Strong and proven experience with consumer understanding: ability to understand a consumer insight, spot consumer needs, trends and market dynamics and generate answers for them.
• Strong and proven experience in successful innovation projects from end-to-end (from idea to launch), with understanding of processes involving multiple functions and external partners.
• Experience in communication plans: ability to project manage a comms plan from creative to media execution and to manage creative, PR and media agencies. Proven experience to deliver effective PR plan is a plus.
• Strong commercial and P&L understanding
• Bachelor’s degree, master’s degree preferred
• Fluency in English is essential

Professional Attributes

• Communication Skills
  • At Kraft Heinz you’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent communication skills, with the ability to simplify and deal with all kinds of different stakeholders cross functionally, across countries and management levels.
• Strategic and Creative  
  • Strategic capabilities and experience in marketing strategy development, situational and trend analysis and creative campaign development 
  • A passion for understanding consumers and brands
• Project management skills
  • You’re very well organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams. You also possess the skills to prioritise and simplify when needed, being able to perform  under pressure.
• Result driven
  • You are “Self-starter”, adopt a can-do attitude and be creative in the problem-solving
  • You don’t only focus on your own results, but always do what’s best for the company and the brand.
  • You have the ability to turn insight in to action
  • You drive for results, combining tenacity and urgency, challenging the status quo with an agile mentality
• Team player
  • You are always happy collaborating and working cross functionally  
  • You support and coach those around you to partner and deliver the best results

What we offer you

• An ambitious employer with an industry-recognised career development pathway
• A meritocratic, pay for performance approach
• A fun, collaborative office culture that celebrates good food and good times with regular events and socials
• An active network of Business Resource Groups, sponsored by leadership, that promote education, celebration, & allyship, helping to create an inclusive work environment
• Flexible and hybrid working approach, including ability to work from abroad
• Family-friendly; market leading parental leave benefits & sponsored nursery scheme
• Employee discount on Heinz products!

Wellbeing

• Private medical cover & Digital GP
• Comprehensive Life Assurance & Group Income Protection
• Exclusive gym discounts & cycle to work scheme
• Premium membership to Calm App
• A variety of amazing sports teams & clubs!
• 3 volunteering days per year (e.g. Soup Kitchen, Magic Breakfast)

As a Disability Confident employer, we are happy to accommodate any reasonable adjustments you may need during our screening and interview process.

Location(s)

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.