Senior Brand Manager

Elephant Atta & Rajah

Enfield | Hybrid working | 2 days per week in the office | Competitive base salary | Car allowance | Up to 15% annual bonus 

Two established brands. A real opportunity to shape their future.

At Westmill Foods, we're looking for a Senior Brand Manager to help drive the future growth of Elephant Atta and Rajah, two well-known brands with deep roots in South Asian food culture. This is an opportunity to go beyond managing campaigns. You'll combine consumer insight, strategic thinking and commercial understanding to identify growth opportunities, influence business decisions and help shape the direction of both brands.

We're looking for someone who knows their numbers as well as they know their consumers. Someone who can confidently challenge commercial thinking, contribute alongside experienced sales leaders and turn consumer understanding into meaningful brand growth.

If you're an ambitious Brand Manager ready to take the next step, this could be your opportunity to make a real impact.

What you'll be doing

As our Senior Brand Manager, you'll work closely with our Marketing Manager and commercial teams, playing an active role in developing the strategic direction of Elephant Atta and Rajah.

You'll be:

• Shaping brand strategy: Using consumer, cultural and category insight to develop brand plans, identify opportunities and drive long-term growth.


• Driving commercial performance: Understanding the numbers behind both brands, identifying opportunities and bringing commercial insight to decision making.


• Influencing key decisions: Working confidently with Customer Managers and Sales Colleagues, contributing to segment meetings and helping shape business priorities.


• Building stronger consumer connections: Developing distinctive brand positioning, communications strategies and creative briefs.


• Leading innovation: Identifying consumer-led opportunities and managing selected NPD projects from concept through to launch.


• Delivering impactful communications: Working with agencies and internal teams to create integrated campaigns that strengthen brand relevance and support commercial objectives.

What we're looking for

We're looking for a commercially confident, consumer-focused brand marketer who understands how to build brands and grow businesses.

You'll bring:

• Strong brand management experience within FMCG, ideally food.


• A genuine understanding of South Asian consumers, gained through relevant channel experience or demonstrable consumer and cultural knowledge.


• Experience developing consumer-led brand strategies and identifying growth opportunities.


• Strong commercial awareness, with the confidence to interpret sales performance, market data and commercial KPIs.


• The ability to influence and challenge experienced commercial stakeholders, backed by sound judgement and evidence.


• Experience developing compelling communications, managing agencies and contributing to innovation projects.

Above all, you'll be curious about consumers, passionate about brands and confident enough to bring fresh ideas to the table.

Why join Westmill?

Elephant Atta and Rajah are established brands with strong heritage, but there's plenty of opportunity to shape what comes next.

You'll join a close-knit marketing team, work alongside experienced commercial colleagues and have a genuine voice in discussions about the future direction of both brands.

This isn't a role where you'll simply be handed a marketing plan to deliver. You'll help shape the thinking behind it.

For an ambitious Brand Manager looking to step into a more senior, commercially influential role, it's an opportunity to make your mark.

What we offer

Alongside the opportunity to help shape the future of two established FMCG brands, you'll benefit from:

• Car allowance


• Annual Incentive Plan (AIP) of up to 15%


• ABF Pension Scheme membership


• Private healthcare


• Option to buy additional annual leave


• Electric vehicle salary sacrifice scheme


• Cycle to Work scheme


• 24/7 confidential Employee Assistance Programme


• Financial education and access to affordable loans


• Extra Spice, offering retail and leisure discounts from day one


• A paid day dedicated to volunteering


• Hybrid working, with two days per week in our Enfield office

Ready to make your mark?

If you're a commercially minded Brand Manager who understands South Asian consumers and wants the opportunity to influence the future of two established FMCG brands, we'd love to hear from you.