Senior Brand Manager (Oncology)

THE POSITION

The Senior Brand Manager - Oncology is responsible for leading the strategy, development and execution of brand plans across a defined disease area, delivering against business objectives, sales targets and agreed budgets. This role has end-to-end ownership of brand performance, translating customer and market insights into actionable strategies, and driving omnichannel engagement and launch excellence. As a leader within the cross-functional team, the role requires strong strategic thinking, stakeholder influence (local and above-country), and accountability for delivering measurable business outcomes, while ensuring a customer- and patient-centric approach and positioning Boehringer Ingelheim as a valued partner within the healthcare system.

Location: Bracknell, UK (hybrid working – 2 days in the office)

TASKS AND RESPONSIBILITIES

• Lead the development and delivery of brand strategy and integrated omnichannel marketing plans, aligned to UK and global objectives


• Own end-to-end brand performance, including tracking KPIs, analysing performance data, and implementing corrective actions to drive growth


• Generate and translate customer and market insights into actionable strategies and differentiated customer experiences


• Deliver launch excellence and high-impact customer engagement initiatives, optimising across channels


• Lead cross-functional planning and execution, working in close partnership with Sales, Medical, Market Access, Finance and other key stakeholders


• Build and maintain strategic relationships with external stakeholders, including healthcare professionals and key opinion leaders


• Manage multiple agency partners, ensuring high-quality delivery and value for investment


• Ensure alignment with above-country / global strategies, contributing to broader brand or asset strategy where relevant


• Ensure all activities are conducted in full compliance with ABPI/IPHA Codes, UK regulations and company policies

REQUIREMENTS

Education & Qualifications

• Degree-level education or equivalent experience


• Marketing qualification (e.g. Chartered Institute of Marketing) preferred

Experience

• Significant marketing experience within the pharmaceutical or healthcare industry


• Proven experience in leading brand strategy and delivering impactful campaigns


• Strong understanding of market access, NHS environment, competition landscape and regulatory environment


• Experience in oncology or similar therapy areas preferred


• Launch experience strongly preferred

Skills & Capabilities

• Analytical skills with ability to generate insights and drive decisions


• Creative thinking and problem-solving approach


• Strong stakeholder management and collaboration skills


• Customer-focused mindset with ability to design customer journeys


• Strong project management skills, with the ability to plan, prioritise and deliver multiple marketing initiatives on time and within budget


• Strong business acumen, with the ability to link strategy to commercial outcomes


• Ability to work in a complex, matrix environment, influencing without authority


• Experience in omnichannel engagement and data-driven decision-making


• Financial management capability, including budget planning and ROI focus

WHY THIS IS A GREAT PLACE TO WORK

Boehringer Ingelheim has been recognised as a Top Employer in the UK, demonstrating our commitment to building an exceptional workplace through strong people practices and supportive HR policies. To learn more about why BI is a great place to work, visit: https://www.boehringer-ingelheim.co.uk/careers/uk-careers/why-great-place-work