Senior Brand Manager - Plenish

Job Title: Senior Brand Manager – Plenish (Strategy & Innovation)

Location: Central London – Holborn  

Job Length: Permanent

Working Hours: Full time (Monday – Friday)

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available 


• Private Medical options


• Life Assurance 


• Company bonus scheme


• Access to 24/7 GP services


• Enhanced pension contribution


• Generous holiday (inc bank holidays)


• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Ice Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 15 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.  

About the role

Plenish is on a mission to help people drink their way to wellness. As part of our dynamic and collaborative team, you'll play a pivotal role in shaping the future of our portfolio through insight-led strategy and breakthrough innovation, helping accelerate growth in the health and wellness sector.

As Senior Brand Manager, Strategy & Innovation, you will be responsible for defining the long-term growth strategy for the Plenish portfolio and leading the development of our innovation pipeline.

You will combine deep consumer, category and brand insight with commercial thinking to identify opportunities, develop winning products and ensure successful market launches.

Working cross-functionally across the business, you will bring innovation from concept through to launch, balancing consumer desirability, commercial viability and operational feasibility.

Role Responsibilities

• Long-Term Brand Strategy: Lead the development of long-term portfolio and category growth strategies, identifying future opportunities to drive sustainable growth.


• Annual Operating Plan: Co-create the annual operating plan, translating strategic priorities into actionable innovation and brand growth initiatives.


• Consumer & Category Insights: Generate and synthesise consumer, brand and category insights to identify emerging trends, unmet needs and commercial opportunities, ensuring strategy is grounded in robust evidence.


• Innovation Pipeline Development: Own and manage the innovation pipeline, prioritising opportunities across New Product Development (NPD), Existing Product Development (EPD) and future growth platforms.


• Product Development & Margin Optimisation: Lead the end-to-end delivery of NPD and EPD projects, partnering closely with R&D and Finance to optimise product quality, cost and margin while maintaining brand standards.


• Launch Strategy & Toolkits: Co-create compelling product launch toolkits, including positioning, value proposition, key messaging and launch assets, enabling effective execution across commercial and marketing teams.


• Cross-Functional Leadership: Lead cross-functional project teams to deliver innovation projects on time and in full, ensuring alignment across all business functions.


• Strategic Influence: Champion a consumer-first, innovation-led mindset across the organisation, inspiring stakeholders and building confidence behind future growth plans.

Experience and Key Attributes

• Proven experience in FMCG brand management, innovation or strategy, ideally within food, beverages or health & wellness.


• Strong commercial acumen with experience developing business cases and delivering profitable innovation.


• Demonstrated experience leading cross-functional innovation projects from concept to launch.


• Excellent analytical skills with the ability to translate insights into strategic recommendations.


• Outstanding stakeholder management and influencing skills across multiple business functions.


• Entrepreneurial mindset with curiosity, resilience and a passion for identifying new growth opportunities.


• Passion for health and wellness, aligning with Plenish's mission and values.

Application Process:

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.

We look forward to receiving your application.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.