Senior Brand Manager UK & IRE

Company : Nigel Wright Group

Job Type : Full Time

London

Number of Applicants

000+

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Job Description - Senior Brand Manager UK & IRE

Purpose of the position
Grow the brand in the UK and Ireland by co-developing and executing the brand marketing plan (including innovation co-development and market implementation); leading consumer-led initiatives to increase brand relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the brand.

Responsibilities

Co-develop and implement brand strategy and brand positioning and evaluate effectiveness.
Set up marketing plans to achieve brand and commercial goals.
Development, implementation, and analysis of annual brand plan & communication strategies (ATL & BTL campaigns, Media).
Co-development, implementation, and analysis of NPD launches, working cross-functionally with R&D and internal operations teams to ensure delivery of new products on time in full.
Work closely with Category management, Shopper, and Sales teams to deliver strong consumer-centric propositions and through-the-line communications.
Be a key member of the cross-functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets.
Support Shopper Marketing & Sales teams with necessary market, brand, and product information.
Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g., spontaneous awareness, relevance, meaning, portfolio, pricing, and communications.
Manage marketing budgets within guidelines.
Benchmark and understand competitor & market best practices.

Experience

+7 years (leading) FMCG marketing, with a focus on brand management including both communications, portfolio management & innovation development and launches.
Project management & cross-functional team working.
Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns as well as Media planning.
Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
Market knowledge/track record in the FMCG environment in the UK (and Ireland).

Competencies & Skills

Strong planning and prioritisation skills.
Apply business insights and knowhow.
Strong communication skills.
Identify business driver and set into action.
Project-management, Manage complexity.
Strategic thinker, strong executer and creative solver.
Customer/consumer focused.
Action oriented and able to influence others through clear and concise communication.
Highly self-motivated, resilient and agile.
Profound working experience in the UK market.

Skills

Brand Management and development.
Communication and Media Management.
Briefing and managing external agencies, including negotiation & budget control (media agency & social agencies focus).
Insights collection, analysis and bring results into action.
Commercialize proposition together with Sales, Category Management, and Shopper Team.
Budget planning & management skills.
Experienced in working with major FMCG brands.

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Senior Brand Manager UK & IRE

Job Description - Senior Brand Manager UK & IRE

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