Senior Campaign Analyst

Senior Campaign Analyst

Hybrid - 1 day a week in the office.

A leading organisation in the financial services sector is seeking a Senior Campaign Analyst to join their CRM and customer communications team on a 12-month fixed-term contract.

This role is ideal for someone with a strong background in campaign data analysis, audience segmentation, and performance evaluation. The successful candidate will help deliver insight-led communications that improve customer engagement and campaign performance, supporting strategic goals during a time of transformation and change.

Role & Responsibilities:

• Develop and optimise audience selections for marketing and servicing campaigns across Email, SMS, and Direct Mail
• Analyse campaign results, identify trends, and provide actionable recommendations to improve future performance
• Support and mentor a junior analyst within the team
• Collaborate with teams across CRM, Data Science, Product, and Technology, as well as external CRM technology partners
• Ensure accurate and timely campaign execution through structured planning and reporting processes
• Drive continuous improvement by proposing and implementing enhancements to campaign processes and data usage

Skills & Experience:

• Proven experience in data analysis, customer segmentation, and campaign performance reporting
• Familiarity with data tools such as SAS, Excel, and PowerPoint
• Strong communication and collaboration skills
• Experience working in a fast-paced, data-driven environment

• Exposure to CRM platforms (Optimove or similar tools preferred)
• Previous experience in financial services or regulated sectors

Benefits Package Includes

• Competitive salary and performance-based bonus
• Generous holiday allowance with the option to purchase additional leave
• Flexible hybrid working model (1 day per week in Edinburgh office)
• Pension scheme and private healthcare options
• Retail discount programme for employees and their families
• Enhanced parental leave and family-friendly benefits
• Access to development programmes and learning opportunities
• Employee share schemes

Diversity & Inclusion

The company is committed to building an inclusive workplace that values diverse perspectives and backgrounds. A supportive environment where individuals are empowered to bring their whole selves to work is at the core of their culture.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.