(Senior) Campaign Marketing Manager (Maternity cover - FTC)

Location: London

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team of passionate marketeers who strive for excellence and like to have fun.  Are you ready for your next ride?

YOUR DAILY ADVENTURES WILL INCLUDE:

We’re looking for a passionate marketer to join our Driver Marketing team on a 16-month fixed-term contract to cover a maternity leave, ideally starting in September 2025.

As a Driver Marketing Manager, you will be responsible for developing and executing marketing strategies aimed at acquiring, engaging, and retaining drivers on our platform. This role involves close collaboration with cross-functional teams, including Product, Operations, and Communications, to ensure that marketing initiatives align with business objectives and resonate with the driver community.

KEY RESPONSIBILITIES:

• Ideate and plan driver initiatives and materials, as well as help with local comms to meet local KPIs, whether it’s acquisition or engagement


• Providing market research, business cases and marketing strategies for driver lead acquisition, onboarding, and retention.


• Support Central Operations team in developing marketing strategies and plans to amplify their drivers initiatives.


• Support local country marketing leads and local Operations team with driver communications when needed, in order to keep local drivers informed/engaged with local and central initiatives.


• Monitor and analyse the efficiency and performance of driver initiatives/campaigns to recommend and execute strategies/tactics that will increase specific KPIs.


• Help markets on the implementation of their on-car advertising strategies to meet goals.


• Looking for partnership opportunities to bring additional perks for drivers.


• Working with the creative brand hub and product marketing team to help to uncover best-performing messages and ad visuals.


• Continuously identify opportunities for the company to acquire new drivers and increase engagement across all markets.

TO BE SUCCESSFUL IN THIS ROLE:

• +5 years of experience in customer marketing, communications, or engagement roles.


• Proven track record of delivering measurable business results.


• Strong familiarity with Customer Relationship Management (CRM) technologies


• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.


• Excellent communication and written skills - especially in English. Other languages will also be appreciated.


• Be willing to work with the best marketing team ever!

BENEFITS & PERKS IN A NUTSHELL:

DIVERSITY, EQUITY & INCLUSION:

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work. 

SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US: