Senior Commercial Brand Manager

Join Refresco, the world’s largest independent soft drinks manufacturer, and play a pivotal role in shaping the future of iconic brands like Old Jamaica and Ting. This is a high‑impact brand leadership opportunity where you’ll drive long‑term strategy, lead cross‑functional initiatives, and bring new products to life in a fast‑paced FMCG environment. You’ll work closely with senior stakeholders, influence key decisions, and see your ideas translate directly into commercial results. If you’re an analytically minded FMCG marketer with a passion for brand growth and the soft drinks category, this is your chance to make a real mark within a dynamic, market‑leading business.

Senior Commercial Brand Manager

Permanent

Kegworth, Head Office

38 hours

Reward & Benefits

• Private healthcare


• Annual bonus and pay reviews


• An enhanced company pension contribution


• £6,400 car allowance


• Hybrid working


• Early Friday finish to kick‑start your weekend


• 28 days of annual leave plus bank holidays


• Option to purchase additional leave, increasing your allowance to 31 days plus bank holidays


• Life assurance coverage


• Personal healthcare cover, including 24/7 virtual GP access for your family


• Free eye‑care vouchers and discounted glasses


• Employee referral scheme with bonuses for successful referrals


• GroceryAid support services offering financial, legal, wellbeing and practical guidance


• Cheers benefits platform providing discounts, free perks, and wellbeing tools


• Free onsite parking and discounted products

About the role

As the Senior Commercial Manager for Beliv, you will be responsible for developing and executing brand strategies that drive growth, increase market share, and elevate our brands to new level of success. You will play a critical role in shaping the future of our brands, working collaboratively with cross-functional teams, and ensuring our brands remain competitive and relevant in the market.

Key Responsibilities of the Senior Commercial Brand Manager

• Develop and execute long‑term brand strategies and annual plans in partnership with the Head of Marketing, ensuring alignment with Refresco UK’s overall brand direction.


• Use consumer, customer, and category insights to guide brand decisions, identify NPD opportunities, and drive profitable growth across all channels.


• Lead brand planning, pricing, promotional activity, and trade marketing initiatives, collaborating closely with Trade Marketing, Shopper Marketing, Finance, and Commercial teams.


• Manage forecasting, product mix, packaging, and stock to maintain profitability, minimise obsolescence, and support accurate demand planning.


• Monitor brand performance, control marketing budgets, and deliver compelling consumer and trade communications through agencies and internal teams.


• Prepare and deliver presentations, maintain best‑practice processes, and uphold all company policies relating to safety, hygiene, and good housekeeping.

About you

The ideal candidate will have strong FMCG experience, ideally within the soft drinks sector. They will demonstrate exceptional analytical capability, outstanding communication and presentation skills, and the confidence to engage effectively with senior stakeholders both inside and outside the organisation. Success in this role requires the ability to listen, influence, and build alignment across teams, while managing multiple priorities with clarity and focus. Experience in category and customer management is preferred, along with the ability to draw meaningful insights from diverse data sources to drive informed, strategic decision‑making.

Find out more about the Refresco Values here: https://www.refresco.co.uk/uk/about/our-values

If you fit this profile and are excited by this opportunity, we would be delighted to hear from you!

About Refresco:

Refresco is the global independent beverage solutions provider for Global, National and Emerging brands, and retailers with production in Europe, North America, and Australia.

Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans, and glass.

Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities, and market demand.

Refresco is headquartered in Rotterdam, the Netherlands and has more than 13,500 employees. www.refresco.com.

Our drinks on every table. That's the Refresco vision. We’re a global business and currently produce 12 billion litres of soft drinks from 64 manufacturing plants in 12 countries and we’re only just getting started.

We’re the proud owners of six drinks manufacturing sites within the UK. Our UK business provides a great place to work for over 1,800 employees, who produce private label soft drinks and fruit juices for all the leading retailers.

Whether it’s packed in cartons, bottles or cans, we ensure that our products are made to the highest quality standards. Our products get where they need to be when they need to get there to meet the needs of our high-profile customers.

Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process.