Senior Consumer Data & Insights Manager

We are looking for a Senior Consumer Data Manager to join our Global Digital & Consumer Marketing team, supporting our Niche brands including Penhaligon’s, L’Artisan Parfumeur, Dr Barbara Sturm, (amongst other brands), based in London.

Reporting to the Data & Insights Director, this role plays a key part in transforming consumer data into actionable insights that optimise the end-to-end consumer experience across ecommerce and omnichannel touchpoints.

This is a highly collaborative, hands-on role for a Data & Insights professional who can bridge analysis and commercial thinking, acting as a trusted partner to CRM, Performance Marketing, Ecommerce and Digital teams while supporting the execution of the wider consumer data strategy.

• Lead consumer and marketing analytics initiatives focused on customer behaviour, lifecycle, segmentation, and loyalty strategies.

• Generate actionable, consumer-led insights that inform personalisation, campaign optimisation, and targeting strategies.

• Partner with CRM, Marketing, Digital, and Commercial teams to turn complex data into clear narratives and recommendations.

• Build and maintain interactive dashboards and reporting solutions that enable data-driven decision-making.

• Champion experimentation by leading A/B testing, test-and-learn, and data-driven initiatives to enhance customer understanding.

• Support the design and optimisation of data pipelines and analytical frameworks with Data Engineering and IT.

• Partner with Digital and Product teams to provide customer and performance insights that inform the evolution of the digital experience.