Senior Creative Producer

Senior Creative Producer

Location: New Media Headquarters, Derry Street, HSK, London, W8 5HY

Position: Full Time/Permanent

About Us

DMG New Media is building the next generation of social-first publishing - creating platform-native brands across news, sport, lifestyle, entertainment and culture for global audiences.

Our network reaches hundreds of millions of people across social platforms each month, and we are scaling rapidly across both short-form and long-form video.

We’re looking for a Senior Creative Producer to play a key role in this growth - developing standout formats, working with top talent, and building content that reaches millions.

About The Role

As a Senior Creative Producer, you will be responsible for creating, developing and delivering original, repeatable formats across our social channels.

You’ll sit at the heart of our creative output - -combining editorial instinct, creative thinking and production expertise to build formats that are distinctive, scalable and commercially viable.

Main Responsibilities

• Develop original formats - Create standout, repeatable social-first formats (series, shows, franchises) that scale across platforms and audiences.


• Own ideas end-to-end - Take formats from insight to concept to pilot to rollout, ensuring quality and clarity at every stage.


• Work across multiple verticals - Develop content across news, sport, entertainment, gaming and lifestyle - tailoring ideas to different audiences and platforms.


• Collaborate with creators and talent -  Work closely with creators, journalists and on-screen talent to shape ideas and elevate performance.


• Lead production - Oversee shoots, scripting and edits - ensuring content is fast-paced, engaging and platform-native.


• Build commercially viable formats - Develop ideas with brand integration in mind, working with commercial teams to create scalable partnerships.


• Spot trends and opportunities - Stay ahead of platform trends and cultural moments, turning them into high-performing content.

Person Specification

• Proven experience developing original social formats or shows


• Strong understanding of platform-native content (TikTok, Instagram, YouTube)


• Experience working with creators, talent or on-screen personalities


• Excellent instincts for storytelling, pacing and hooks


• Ability to balance creative ambition with speed of execution


• Strong commercial awareness


• Comfortable operating in a fast-paced, high-output environment

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.