Senior Creator Partnerships Manager

Company Information: 

Formed in 2001, ATP Media is a fully integrated production, distribution and sales company and the broadcast and media arm of the ATP Tour.

With headquarters in Wimbledon and a state-of-the-art remote production hub, ATP Media Studios, based at Westworks, London; our mission is to deliver world class content for broadcasters and bespoke digital content for media platforms and partners providing valuable products, services, media and fan data insights and digital experiences for millions of fans globally.

ATP Media has unrivalled access and expertise in men’s professional tennis. This unique service provides end-to-end solutions for 70+ broadcasters around the world, incorporating rights sales, multi-platform production and worldwide delivery for 61 tournaments on the ATP Tour.

In addition to the broadcast production, the company structure encompasses commercial sales, original programming and non-live content (including social media), consumer streaming services, which provides content for Tennis TV and online platforms, and corporate services overarching ATP Media.

Role Purpose:               

To be responsible for ATP Media’s creator network and partnerships: owning the network and driving forward growth and revenue acquisition in an area of increasingly high priority for the Original Programming & Non-Live Content division.

The successful candidate will sit at the intersection of content and commercial strategy, creator partnerships, and audience and revenue growth.

Duties and Key Responsibilities:

Creator Partnerships

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  Architect of ATP Media’s creator partner network, steering a group of creators to produce monetisable video content and increase the sport’s digital footprint


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  Recruiting, onboarding and developing relationships with talented creator partners across YouTube and other social platforms


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  Act as the primary, day-to-day, point of contact for creator partners


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  Supporting and shaping content strategy across the department


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  Ownership of revenue growth KPIs for creator and partnership programs, with quarterly revenue reporting and invoicing to creators


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  Working closely with legal and commercial teams on contracts, rights and usage terms

Revenue & Commercial Growth Opportunities & Delivery

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  Driving and delivering new commercial growth and opportunities for the department, such as athlete-creator partnerships/MCN, sponsored content, social platform commercialisation


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  Running sponsored/branded social clip campaigns, working with designers and video editors to create sponsored graphics and assets


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  Support pitches to partners and creators with strategic insight and deck creation and presentation

Qualifications, Skills & Attributes:

• Minimum of five years’ experience in a creator partnerships, social media monetisation or digital content strategy role, ideally in sports


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  A degree, or equivalent, in a relevant field


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  Extensive knowledge and proven experience in the ever-changing creator economy and social media monetisation


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  Commercial mindset with experience generating revenue from social media and creator partnerships


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  First-class stakeholder management and relationship skills, with experience of managing external creator partners


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  Ability to positively and confidently negotiate and sell partnerships and their terms


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  Entrepreneurial mindset and independent thinker and worker


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  Strong knowledge of the different social media platforms and what makes each tick, including their back-end tools e.g. YouTube Studio, Meta Business Suite


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  Experience of working in a fast-paced environment where there are various content workflows and delivery points


• Excellent organisational skills and planning abilities – able to work on multiple, fast-paced projects at once


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  Strong attention to detail and first-class communication skills


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  Good knowledge of tennis and a genuine affinity for sport, social media and storytelling is highly desirable


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  Flexibility around working hours as required


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  Right to live and work within the UK, with valid passport

ATP Media is an equal opportunities employer and welcomes applications from all suitable candidates regardless of their age, race, sex, religion, disability, belief of sexual orientation.

Reporting to: Head of Social Media

Department: Original Programming & Non-Live Content

Location: Head Office – Wimbledon/ATP Media Studios

Working Hours: Mon – Fri 9am to 5pm [with occasional flexible hours around live tournaments/events]

Benefits:                          

• Private Medical Insurance (up to family cover)


• Life Assurance 4X Salary


• Group personal pension scheme (up to 8% company contribution)


• Bonus Program


• Hybrid Working


• Training & Development


• Cycle to work, Season Ticket Loan, Eyecare Scheme