Senior CRM Co-ordinator

• Deliver targeted and recurring CRM campaigns; including planning, audience set up, co-ordinating relevant coverage across channels, supporting CRM assistant if required with email briefing and delivery, as well as reporting on results with key findings and actions alongside CRM Analyst


• Key operator of the Rewards Club, managing communications and promotions related to the program as well as developing stakeholder understanding and implementing any changes 


• Managing and taking responsibility for the Email and SMS plan/mapping of lifecycle journies to maximise revenue opportunities and align with the trade plan, ensuring all communications (both solus and recurring) are considered together.


• Deliver reports based on various time periods to summarise key BAU and lifecycle results, as well as managing the testing tracker


• Own key competitor research insights for all email and rewards club communications and present findings to key stakeholders

 What you will need:

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  Marketing or business degree preferred or higher-level education

  
  


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  Ideally at least 2 years’ experience in digital marketing field, specifically CRM preferred

  
  


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  Experience managing a loyalty platform would be an advantage 

  
  


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  Ability to identify opportunities to develop processes and the success of CRM activities 

  
  


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  Ability to create targeted segments and flows to support the CRM Assistant in delivering campaigns

  
  


• An analytical mindset is also required to effectively analyse performance of the channel generally as well as campaign performance