Senior CRM Executive

Location: Birmingham Area (Hybrid - 3 days per week onsite)
Salary: Up to £38,000

A rapidly growing consumer brand is looking to hire a Senior CRM Executive to join its high-performing CRM Automation team. Known for its fast-paced, collaborative culture, the business is focused on delivering best-in-class customer engagement through data-driven, personalised marketing journeys across email and SMS channels.

As Senior CRM Executive, you'll be a core member of the automation function within the broader CRM team. You'll be responsible for building and executing automated lifecycle campaigns that span re-engagement, loyalty, welcome, and abandoned basket journeys. The role requires hands-on technical CRM experience, particularly around HTML builds, behavioural segmentation, and personalisation strategies.

This is a fantastic opportunity for someone who enjoys the blend of creative execution and technical campaign delivery within a fast-moving B2C environment.

• Deliver and optimise end-to-end automated lifecycle campaigns across email and SMS.

• Build campaigns using HTML and modular templates - beyond drag-and-drop functionality.

• Create and manage journeys for welcome, reactivation, loyalty, and basket abandonment.

• Segment audiences using behavioural and transactional data to drive personalisation.

• Monitor performance and continuously test and optimise for engagement.

• Work collaboratively across BAU and loyalty teams to ensure CRM consistency and impact.

Essential:

• 2+ years of hands-on CRM campaign execution experience.

• Proficiency in HTML for email campaign builds.

• Deep understanding of audience segmentation and personalisation techniques.

• Experience with leading CRM platforms (e.g. Marigold, Braze, Salesforce Marketing Cloud).

• Ability to work from Birmingham office 3 days per week.

• Competitive salary up to £38,000

• Join a fast-paced, commercially focused CRM function

• Work in a role that blends creative execution with technical delivery

• Supportive and collaborative CRM team culture

To express your interest, send your CV to Daniel Abbasi via the Apply link on this page or reach out directly for more information.