Senior CRM Executive

At CV-Library, we have a simple vision: to help the world to work and we are looking for exceptional and talented people to help us realise this vision in both UK and overseas markets.

We are in a period of focused internal investment, following a year of key strategic acquisitions and significant investment across all parts of the business, from Tech and Data to People and HR, there’s never been a more exciting time to join us or a better place to grow your career!

The Role

Hours: Monday-Friday, 9:00-17:30
Location: Fleet
Working Pattern: Hybrid – 3 days a week on site

We are currently looking for an outstanding Senior CRM Executive to join our team. Reporting into the Senior CRM Manager, you will be accountable for the day-to-day execution and management of our automated, candidate-facing marketing campaigns which are leveraged through our ESP platform, Braze. This is an exciting role that involves strategy building, operational planning, lifecycle mapping and campaign creation. Automation of our CRM processes and delivering the best user experience will be at the heart of what you do. In addition, you will play a key role in developing and implementing our future cross-channel communications strategies with a focus on growing, retaining and managing job-seeker audiences.

Responsibilities:

• Operate all CRM automations in Braze successfully and effectively, independently handling the day-to-day management of the platform
• Oversee the operations of client product delivery, ensuring any paid-for CRM services are delivered against expected SLAs
• Deliver growing levels of engagement, conversions and improved performance across email, push and other cross-channel communications
• Conduct all campaign optimisation, driving an ‘always on’ test and learn approach to improve user retention and engagement rates and drive long-term user loyalty
• Product performance reports, measuring against KPIs and forecasts, sourcing the relevant data and translating it into actionable insight
• Be the subject matter expert for the job seeker customer lifecycle, utilising data insights to make informed and strategic decisions
• Compile campaign copy and manage the visual execution of campaigns, working closely with the Design team on creative briefs
• Manage and oversee all campaign testing and tracking
• Support the Senior CRM Manager on larger scale projects, such as the introduction of new channel touchpoints and transformation of user journeys
• Collaborate with wider teams within Marketing to ensure CRM communications link to wider marketing messaging
• Help and support the B2B email team in ensuring best practices are shared amongst the team and be able to support whilst they are on leave

What we’re looking for

• Experience in a CRM role in a B2C/DTC market
• Proficient in CRM software, preferably Braze
• Highly analytical and able to independently source and translate data
• Strong communication skills with the ability to work with technical and non-technical stakeholders
• Effective problem-solving skills
• Experience in understanding and modifying HTML code
• Understanding of Liquid Language & SQL preferred
• Operates in a well-organised manner with minimum supervision

We are actively committed to promoting a fully diverse and inclusive workforce and we welcome applications for this role from all candidates who meet the key requirements.

Please do not hesitate to get in touch should you require any reasonable adjustments to assist with your application.