Senior CRM Executive

Senior CRM & Customer Engagement Executive
Permanent Position - 4 days a week in the office (Paddington) & 1 day from home
Salary: £40,000 - £45,000 + 5% Bonus
Company:

We are working with a FTSE 100 client who specialise in Transportation across the UK. They are seeking a highly skilled and experienced Senior CRM & Customer Engagement Executive to join their dynamic team.
The successful candidate will play a key role in driving customer engagement, retention, and loyalty through effective CRM strategies and campaigns. Reporting to the Head of Marketing the Senior CRM and Engagement Executive will be responsible for developing and executing targeted initiatives to enhance customer experience, increase brand loyalty, and drive revenue growth.
You will be responsible for developing and implementing comprehensive CRM strategies to drive customer engagement, retention, and loyalty
Manage and optimise the Emarsys CRM platform to deliver personalised and targeted communications across multiple channels
Analyse customer data and behaviour to identify trends, insights, and opportunities for optimisation
Collaborate with cross-functional teams including Sales, and Product to align CRM initiatives with business objectives
Create and execute segmented email campaigns, newsletters, and other communication and marketing initiatives to drive customer engagement and increase conversion rates
Monitor campaign performance, conduct A/B testing, and utilise data-driven insights to continually improve campaign effectiveness
Lead the development of customer journey maps, automation, and lifecycle strategies to enhance the overall customer experience
Work closely with the Head of Marketing to develop KPIs, and track performance against targets
Stay informed about industry trends, best practices, and emerging technologies in CRM and customer engagement
Provide regular reports and updates on CRM performance to senior management, and the wider marketing team.
Requirements
Proven experience in CRM management, preferably within the transportation, travel, or service industry
Extensive experience with Emarsys or similar CRM platforms is required
Strong analytical skills with the ability to interpret complex data sets and draw actionable insights
Excellent project management skills with the ability to prioritise and manage multiple initiatives simultaneously
Exceptional communication and interpersonal skills with the ability to collaborate effectively across teams
Creative thinker with a passion for delivering exceptional customer experiences
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
Please apply accordingly -

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