Senior CRM Performance Manager

Location: Hybrid - 2 days/week in Leicester

Salary: Up to £80,000 + 5% bonus

A high-growth consumer membership business offering exclusive offers and experiences to key workers across the UK and beyond. With over 4 million active members and 15,000+ brand partnerships across retail, entertainment, and travel, this business is scaling its CRM capabilities to deliver greater personalisation, engagement, and performance across its customer base. The Senior CRM Performance Manager will sit within the Lifecycle CRM team, owning tactical CRM performance delivery and working closely with commercial, trading, and partnerships teams to align on strategic goals.

This is a strategic and hands-on CRM role leading the performance arm of the lifecycle CRM function. You'll represent CRM in daily and weekly trading meetings, feed campaign performance into commercial strategy, and shape tactical execution. With line management responsibilities and close collaboration with stakeholders across trading, commercial, and partnerships, you'll have ownership over CRM-led growth and engagement initiatives.

• Own CRM performance reporting, KPIs, and tactical campaign impact for lifecycle initiatives.
• Represent CRM at key commercial and trading meetings, aligning offer-led CRM comms with wider business goals.
• Develop and iterate a test-and-learn framework across lifecycle and trading comms to optimise engagement and conversion.
• Use behavioural, product, and commercial data to improve segmentation and personalisation.
• Plan, execute and measure CRM campaigns (email, push) across multiple product lines and customer cohorts.
• Lead and mentor a team of 3 CRM Executives and Analysts.
• Partner with analytics and data engineering teams to ensure campaign measurement is robust and scalable.
• Continuously improve lifecycle campaign performance - focusing on offer engagement, CTR, and ROI.

Essential:

• Strong experience in CRM/lifecycle marketing roles, ideally within fast-paced consumer or membership-based businesses.
• Proven track record of improving CRM campaign performance across email and push channels.
• Comfortable owning reporting, insight, and test design - strong Excel/Google Sheets skills essential.
• Excellent stakeholder management and ability to influence cross-functional teams.
• Experience in line management or mentoring CRM team members.
• Strong understanding of customer segmentation, engagement metrics, and campaign planning.

Desirable:

• Hands-on experience with CRM platforms such as Braze, Salesforce, or Iterable.
• Familiarity with HTML or Liquid templating for email customisation.
• Exposure to subscription-based or loyalty programme environments.
• Prior experience working closely with data/analytics teams on CRM measurement.

• 1st Stage: Introductory screen with Talent (Background & Motivation)
• 2nd Stage: Technical / Experience-Based Interview with Hiring Manager
• Final Stage: Task Presentation & Stakeholder Q&A

Send your CV to Mohammed Buhariwala at Harnham using the apply link on this page or reach out directly to discuss the role in more detail.

CRM, Lifecycle Marketing, Customer Retention, Email Campaigns, Push Notifications, CRM Strategy, Trading Campaigns, Stakeholder Engagement, Marketing Automation, Braze, Segmentation, Loyalty, Retention, CRM Analytics, Hybrid, Leicester.