Senior Digital & eCommerce Manager

Senior Digital & eCommerce Manager – Eleanor Bowmer

Up to £60,000 + Bonus

Manchester

We’ve partnered with fast-growing lifestyle brand Eleanor Bowmer, who are now looking to secure a Senior Digital & eCommerce Manager to drive the next phase of digital growth.

We’re looking for a commercial, hands-on operator who can own both paid acquisition and eCommerce performance in house.

If you’ve scaled DTC brands through performance marketing, site optimisation and smart commercial thinking - this could be the role for you.

About Eleanor Bowmer

Eleanor Bowmer is a fast-growing Manchester-based home & gifting brand, built on bold design, colour and creativity.

Founded by designer Eleanor Bowmer, the brand started as a textile and illustration studio and has grown into a recognised lifestyle brand - known for its hand-painted prints, playful patterns and feel-good products.

Everything is designed to bring joy, confidence and personality into everyday life - from statement homeware to gifting and accessories.

The brand has built a strong DTC presence alongside wholesale partnerships with major retailers, and continues to scale at pace.

What sets Eleanor Bowmer apart is the combination of:

Strong creative identity

Highly recognisable product

A loyal, engaged customer base

Now entering its next phase of growth, the focus is on building a more structured, performance-led digital engine to unlock further scale.

Check them out here: https://www.eleanorbowmer.co.uk/

Role Overview

As Senior Digital & eCommerce Manager, you will own the growth engine across:

• Paid acquisition

• eCommerce performance

• CRO and site optimisation

This is a hands-on role focused on:

• Driving customer acquisition efficiently

• Improving conversion and revenue performance

• Building a structured eCommerce roadmap

• Creating and testing at pace

• Turning data into commercial action

You’ll sit at the centre of performance marketing, eCommerce and commercial decision-making.

Main Responsibilities

Paid Acquisition & Performance:

• Own Meta & TikTok campaigns end-to-end

• Drive profitable growth and efficient scaling

• Launch and iterate high-velocity creative testing

• Optimise CAC, ROAS and overall performance

• Work closely with creative to improve output

eCommerce & Site Performance:

• Own the trading performance of the site

• Improve conversion across the customer journey

• Drive on-site optimisation, merchandising and UX

• Build and execute a clear eCommerce roadmap

CRO & Testing:

• Implement structured testing frameworks

• Run A/B tests across landing pages, PDPs and offers

• Improve conversion through continuous iteration

Commercial Ownership:

• Translate data into clear commercial decisions

• Understand how marketing drives revenue and margin

• Feed insights back into wider business decisions
  

Expectations

Comfortable taking ownership in a lean environment

• High bias for action and speed

• Creative thinker with strong commercial instincts

• Able to operate with autonomy and accountability

• Thrives in fast-moving, founder-led businesses

Required Skills & Experience

• Strong experience in paid social (Meta essential, TikTok ideal)

• Experience in DTC / Shopify environments

• Hands-on operator (not purely agency management)

• Experience across CRO and site optimisation

• Strong understanding of performance metrics and growth levers

Bonus if you have:

• Experience in gifting / lifestyle / consumer brands

• Exposure to creative testing frameworks

• Experience scaling brands through £5m–£20m+
  

Salary & Benefits

• Up to £60,000 base + bonus

• Manchester-based (on-site 4 days a week)

• High-growth environment with real ownership

• Opportunity to shape how digital is run

If this sounds like you then hit apply or email Sam on [email protected] to find out more!

Eleanor Bowmer is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success - let us know if you require any adjustments during the recruitment process.