Senior Digital and Programmatic Specialist

An exciting opportunity for a Senior Digital and Programmatic Specialist has arisen, working for a Berkshire based consumer business providing hybrid working opportunities. This role will be responsible for the planning and optimizing of programmatic, search and conversion campaigns across the brand portfolio to drive campaign performance.

Client Details

This role resides within a leading international company in the Consumer/ FMCG sector.

Description

The successful Senior Digital and Programmatic Specialist will be responsible for:

• The planning and optimizing of programmatic, search and conversion campaigns across the brand portfolio to drive campaign performance.
• Manage programmatic buying, optimisation and performance reporting.
• Collaborate with cross-functional teams to ensure cohesive marketing campaigns.
• Stay ahead of digital trends and suggest new technologies or platforms for consideration.
• Track and analyse performance metrics to optimise campaigns.
• Develop relationships with digital partners and agencies.
• Manage budgets and timelines for digital projects.
• Provide thought leadership and perspective for adoption where appropriate.

Profile

A successful Senior Digital and Programmatic Specialist should have:

• Expertise in programmatic buying and digital marketing strategies.
• Strong analytical skills and familiarity with digital marketing metrics.
• Exceptional project management skills.
• Excellent interpersonal skills to collaborate with cross-functional teams.
• Adaptable/Flexible - able to handle change

Job Offer

An exciting opportunity to work across a portfolio of world-leading brands.