Senior Digital Marketing Executive

Role: Senior Digital Marketing Executive – Castleford.
Salary: up to £38K per annum.
Benefits:
Hybrid working.
Free parking.
Contributory pension.
Employee assistance programme.
Employee benefits – discount scheme for retailers/cinema etc.
Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.
In this role, you will develop and drive the digital marketing strategy. To optimise brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets.
Responsibilities:
This role requires focus in 4main areas:
Strategy - develop the digital marketing strategy and digital mid-term business plan.
Market Contact – maximise awareness & engagement online.
Conversion - develop our online platforms to achieve commercial targets.
R.O.I – measure and report our digital marketing return on investment.
SPECIFIC RESPONSIBILITIES
Create digital marketing strategic plans (supported by manager).
To plan and execute all multi-channel brand and tactical campaigns to achieve lead gen targets.
To manage and develop our website (UX and online journey).
To manage and develop our Ecommerce platform (in line with Europe) to achieve sales targets.
To manage and further develop our CRM systems and marketing automation...