Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

Birmingham

Up to £45,000 per annum bonus

Our client is seeking to appoint a Senior Digital Marketing Executive to take ownership of their digital presence. This is an exciting opportunity for an experienced marketer with a strong background in product-led industries, who can transform complex technical offerings into engaging, results-driven digital campaigns. In this pivotal role, you will work closely with external agencies, lead multi-channel initiatives, and ensure all digital activity drives measurable growth, enhanced brand visibility, and increased customer engagement.

Senior Digital Marketing Specialist Key Responsibilities:

• Drive the SEO strategy, ensuring visibility and performance improvements through effective collaboration with the company’s agency partners.
• Plan, create, and execute targeted email marketing campaigns, continually analysing data to optimise results and inform future strategies.
• Take responsibility for the planning, delivery, and optimisation of paid marketing campaigns (including Facebook, Instagram, and PPC), managing agency partnerships to maximise effectiveness.
• Lead the management and development of the company’s websites, collaborating with digital agencies to drive continuous improvement and implement best practices.
• Partner with sales and technical teams to leverage business data and ensure customer databases are accurate, segmented, and up to date.
• Establish and oversee a robust monthly reporting framework to track the performance of all digital marketing activities and present actionable insights.

Senior Digital Marketing Specialist Key Skills and Experience:

• Confident managing agency relationships across SEO, PPC, and social campaigns
• Skilled at using data to inform decisions and improve results
• Comfortable working with complex product information and transforming it into engaging digital content
• Proactive, organised, and able to take ownership of strategy as well as delivery

To apply for this role please contact Anjna Mahey at Anderson Scott Solutions

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