Senior Digital Web Analyst

We are looking for a Senior Digital Web Analyst to join our eCommerce Data team. Based from NEXT Head Office in Enderby, Leicestershire!

The Role:

The Data Team enables the department and the business to elevate understanding of customer behaviours, marketing investment and sales performance - what is working and what is not by articulating actionable insights from complex data.

As a Senior Digital Web Analyst, you’ll work to understand on-site visitor behaviour & experiences, and highlight profit opportunities to the business. You will analyse sales, marketing performance and customer journey and provide actionable insights to drive the sales growth globally.

What You’ll Take On:

• Working with the relevant eCommerce teams (trading, marketing, data teams) to improve sales and conversion across both Web and App.


• Participating in regular, in person discussions with the International trading team to align strategies and share insights.


• Identifying sales opportunities through continuous review of site conversion, customer journey and commercial and marketing performance from Google Analytics and Heatmap data.


• Interrogating and analyse large volumes of data from multiple sources - including customer, transactional online data and website metrics


• Presenting complex analytical findings into clear, concise reports and presentations that communicate “so what” with actionable recommendations.


• Designing and maintaining Power BI dashboards and reporting to track KPIs, campaign metrics and website performance.

What You’ll Bring:

• Ability to communicate complex data and insights in a simple way to colleagues and stakeholders and hone in on key findings, whilst clearly and succinctly answering the “so what?” question.


• Excellent stakeholder management skills and ability to manage multiple tasks and to meet tight deadlines.


• Ability to interpret and translate business requirements into a measurement brief. 


• Experience working with web analytics tools (e.g. Google Analytics 4, Adobe Analytics, Heatmap tools) and marketing platforms (e.g. Google Search, Meta Business Manager).


• Creating dashboards in Microsoft Power BI.


• Experience extracting and manipulating data from denormalised sources using SQL, Biq Query and Databricks. 


• Confident using Google Sheets and Slides to manipulate and present data.

Desirable Skills:

• Familiarity with Web Analytics implementation and debugging methods.


• Familiarity with session tracking and customer journey mapping.


• Experience working on an ecommerce site.


• Experience working across the retail or fashion industry.